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Aditya Birla Group: When Big dreams become Bigger reality #IIM Trichy

Aditya Birla Group: When Big dreams become Bigger reality #IIM Trichy

Aditya Birla Group has transformed the lives of millions of individuals and is still doing in an emphatic manner. There was a time when India was looking for organizations to take the competition to international markets and who better than the one that served for our nation during independence was up for this. Aditya Birla Group was one of the torchbearers for venturing into various domains of occupation after the independence of India.

Praveen Kumar Sukumar
The journey of a little girl along with its Silent Companion - Asmita Chakraborty #IIM Trichy

The journey of a little girl along with its Silent Companion - Asmita Chakraborty #IIM Trichy

                In the year 2001, on the first of January, we stepped into our newly constructed house. During that tender age, I could only gasp at the freshly painted walls and ceilings thinking what if it comes crashing down. Though those were simply innocent thoughts, Ultra Tech cement is the main reason as to why our house is still concrete and intact. Aditya Birla Group has been a silent companion in every section of my life. Freshwrapp by Hindalco has been my guardian angel whom my mother could trust regularly while sending me to school. Gradually, came into light the IDEA network with the brilliant advertising strategy. Its lower rate plans convinced me into having this as the mobile network in my first ever Nokia phone. Then comes the next phase when I moved to a different city to start my college life. This was when I have felt the need for wearing party dresses. As suggested by my friend, I went for the brand Forever 21 which did not prompt me into changing brands till now. This remains my personal favorite and first pick for parties. Years passed and I got an admission into the most coveted IIM Trichy. Now again comes the dilemma for choosing formal and casual wear. And once again, Aditya Birla Group with its Most Trusted Apparel Retail came as a savior to me with the brand Pantaloons.  ABG truly has always been a part and parcel of my life providing me guidance as a shadow in every step. 

Asmita Chakraborty
Simply Extraordinary #IIMTrichy

Simply Extraordinary #IIMTrichy

                     Aditya Birla Group, a 162 years old conglomerate, spanning over 36 countries and with an extraordinary workforce of 1,20,000 employees, its products and services have touched every person’s life uniquely. One is without a doubt to be definitely associated with at least any one of the ABG products or services. I find myself associated with ABG through its Idea Cellular Telcom services, Aditya Birla Fashion & Retail Ltd. and Ultra tech Cement and many more indirectly. It gave me an immense sense of gratitude to learn that ABG believes in sustainability. ABG were the pioneers in using the by-product hydrogen, from the manufacturing process of caustic soda, as the fuel to power Idea Cellular’s telcom towers, which would otherwise use diesel.

Arul Ashwini R
Pujo with Pantaloons

Pujo with Pantaloons

The other day, I was talking to my mother, she asked "you will be coming home for Durga Puja right?"

Jayasree Chakraborty
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