Competitions

From Pilani To All Around The World #IIMTRICHY

FROM PILANI TO ALL AROUND THE WORLD 

Aditya Birla Group: Built The past and Building The Future | Dheeraj Singh, IIM Trichy

“We are #Biginyourlife,” Aditya Birla Group perfectly reflects this tagline. A conglomerate which has been a part of the millions of peoples’ lives in India and across the world, not in one way but in many. Very few people are left untouched by them in India and I am not one of those exceptions.

Aditya Birla Group: A style of living #IIMTrichy

 

Aditya Birla Group- Rising With India #IIMTRICHY Gurhashmat Singh Dhaliwal

Started in 1857 in India with cotton trading in Pilani, Rajasthan, Aditya Birla Group has increased its stature by venturing into various businesses as the status of India has risen after the independence. Now, a US $44.3 billion corporation, it is present across 34 countries with more than 120,000 employees.

Rural India taking a big leap with the Aditya Birla Group – Monika M. Behera, IIM Tiruchirappalli. #IIM Trichy

Each one of us wants to be and stay connected to brands that connects back to the people and to the society.  If someone asks me what is the first feeling that I get as soon as I hear the name Aditya Birla and instantly my answer would be” I feel proud”. When we purchase a product, we get connected to it but we become a brand loyal when we get attached to the brand, the company and not just the product.

Building Families #IIM TRICHY

India where every minute thirty-four births take place, thirty-four families are filled with joy. Each one of them grows up with dreams and some of them will share some common dreams like having a house. However naive it may seem to an ordinary man the happiness that a house built by him gives is unmeasurable.

No dream is too big! #IIMTrichy

Let us Be Humans First! #IIMTrichy

“The Bridge- connecting emotions” Mayand Dron #IIMTrichy. When we see around our ambiance, we are somehow surrounded by innumerous brands and their products. Brand with different objectives and visions catering to this society to their fullest so that they could gain acceptance from this competitive market and society. Here comes Aditya Birla Group into picture which was founded by Seth Shiv Narayan Birla in 1857 and has continued catering to this society since then. At first I would like to say a big THANK YOU to Aditya Birla Group who has been the biggest mediator between my grandmom and me since long. My grandmother, whom I consider as my lifeline and the biggest source of happiness lives in a small village called Garahi where we lacked even basic facilities. Today if I am in touch with my grandmom without any hindrance, it is just because of your service that you provide through your telecom industry i.e.. Idea. My village is not that developed and using mobile phone becomes tough when you don’t have a proper network. There are other networks available who claims their pan India availability but reality is something completely different. But just because of the network that Idea provides really made it convenient to talk with anyone sitting anywhere in India. Today I could not only talk but also could see my grandmom and other family members through video call and that also without any network interruption. The quality of network that Idea provides, specially in rural areas has helped so many people like me by bringing them more closer. We, the grandmom and the grandson bestow our regards and thankfulness to Aditya Birla Group for keeping this relationship alive and many other relationships who can feel each other through your service and facilities on daily basis. “Udaan- let the bird inside you fly” Our male dominant patriarchal society has always framed a set of rules and regulations which they expect everyone to follow it. If we go against it, our identity and existence becomes a question mark to them. The same happened with me when I decided to pursue my dream in dancing which I feel the almighty has blessed me with. My mother often say that I used to dance even when I was in her womb. And when I got two feet, I openly adorned the beauty of dance in me by taking training into Indian classical dance form Bharatanatyam. Initially it was all good as I was a kid and kids are generally ignored for the work they do considering it as their childish attitude. But as I continued performing classical dance, people started looking at me as if I am doing some crime. My dance form was never been appreciated and always considered as some feminine thing which I keep on doing. I was even termed with certain adjectives which was enough to kill someone from inside. I then started questioning my decision of learning Bharatanatyam . But fortunately I was surrounded by few really great dignitaries who motivated me on my every step of life that it’s the duty of society to criticize you and it is your call whether you take it in negative or positive way. I bow my head under thy feet who taught me not to disrespect the talent that the almighty has bestowed me and I should continue my journey in the field of dancing being a strong and responsible performer.