Aditya Birla Group - Cementing the future | Sushmitha Ramesh, #IIM Trichy
Aditya Birla Group, a brand well known, has made its footprint in 34 countries in manufacturing, finance, infrastructure, clothing, carbon black and telecom sectors.
Aditya Birla Group, a brand well known, has made its footprint in 34 countries in manufacturing, finance, infrastructure, clothing, carbon black and telecom sectors.
Mumbai, one of the major cities in the world and the financial capital of India. It is the home of many magnificent architectures and one such architecture marvel is the Bandra-Worli Sea Link, it was the Ultra-tech cement ‘The Engineer’s Choice’ that was used to make it stand strong. Be it making an architecture marvel or just making the dream of building your first house, come true. Aditya Birla Group has made it all possible, it’s presence is felt in massive buildings and in the microscopic Birla nano-carbon particles used in making the tyres of our vehicles safer, it is in the aluminium foils used to wrap up our chocolates, lunch boxes, the clothes we wear and even in the cover glasses of our phones. We have all benefited from the range of products provided by Aditya Birla Group.
Having been brought up in Rajasthan, I got familiar with the name ‘Birlas’ very early on in my life. From temple to planetarium, Birla Group contributed to the infrastructure of Jaipur significantly.
India is a country that always has a rich heritage and moral values. When we talk about the Aditya Birla group I feel that ABG is the true reflection of Indian Cultural and moral values. ABG has spread its tentacles in diverse sectors and their products are as diverse as Indian Subcontinent. Established in 1857 by Seth Shiv Narayan Birla the group has stood by their values for more than 162 years.
Why Aditya Birla Group is big in your life?
Aditya Birla Group, a 162 year old multinational conglomerate, has made its way into every nook and corner of the country and impacted our lives in one way or another. From the humble beginnings of a jute manufacturing company to its current position where it has become industry leaders across a wide spectrum of sectors, the ABG group has done wonders. Personally, I have seen the change it has brought to our lives on all levels, either directly or indirectly. I come from Jorhat, a small but beautiful town tucked away in the northeastern part of the country. The ABG group has slowly but surely made its presence felt there. Earlier, Assam and the seven sister states of India had been a neglected and poor lot of states in terms of infrastructure, industries, opportunities etc. The ABG group has acted as an initiator in these avenues. From the bridges connecting the two valleys of Assam to the multitudes of industries that have come up, Ultratech cement and other ABG products have been used extensively. It has also made people come closer and connect to each other by improving connectivity through their mobile service provider, Idea. It has also brought the world to our doorstep through retail brands like Pantaloons, Van Heusen etc. In doing this, they not only expanded their network but also brought along numerous opportunities for the youth to a place that was primarily dependent on agriculture and allied sectors. This opened the door to a whole lot of avenues for the entire northeastern region, bringing along better transportation, infrastructure, education etc. The ABG group has surely been instrumental in contributing to this. Now, when I see my cousin going to school with her tiffin filled with a meal neatly wrapped in a foil from the ABG group, I take great pride in reflecting the welcome change that the group has brought about to the region and lives of the people.