How successful should one aspire to become? Stereotypically successful. And how does one become stereotypically successful? By making a positive impact on the lives of millions, nay billions.
Life with Aditya Birla Group #IIM Trichy
Food for thought: How ingrained can a company get in one's life? Have you ever taken a moment out of your life to think on the impact that a company can have? Well, until recently I had never, but then I started to notice the letters ABG shouting at me from everywhere. Right from the walls possibly built using Ultra Tech cement to the Van Heusen coat hanging on my cupboard to the Idea mobile SIM to the possible HINDALCO aluminium railings outside. This triggered me to learn more about Aditya Birla Group.
A US $44.3 billion corporation, Aditya Birla Group is one of the largest Indian multinational conglomerates and among the Ivy League of Fortune-500. This 162 years old Private conglomerate has established its footprint in diverse fields of business viz. cement, carbon black, chemical, metal, telecommunications & fashion industries. Integrity, commitment, passion, seamlessness & speed: those five values are deeply enrooted into this organisation. Starting from our houses, high-rise buildings around us to the Bandra-worli Sea-link, we can feel the strong presence of Ultratech Cement, one of the most promising and renowned brand of Aditya Birla Group. Birla Carbon nano-particles in the tyres of our cars have made our life safer and smoother. Aditya Birla Fashions & Retail Limited influenced our choices with huge collection of apparel from some of the most popular and trustworthy brands like Pantaloons, Allen Solly, Linen Club, Louis Philippe, Van Heusen etc. Most importantly, we can’t think of our life without Vodafone Idea Limited, the telecom giant having market share of around 31%, which has built a strong connection amongst the people of India from Arunachal to Rajasthan, stretching from Kashmir to Kanyakumari. Hindulco & Birla Copper have also contributed to make ABG one of the biggest names in Aluminium and Copper market of India.
Aditya Birla Fashion and Retail Limited (ABFRL) is a part of Aditya Birla Group. ABFRL has many brands under its name. All the leading Fashion brands like Louis Philippe, Van Heusen, Allen Solly, Peter England, Forever 21 and many more are under ABFRL. They have created a different fashion in India. ABRFL was not only one brand name, but they also merged two leading fashion companies i.e. Madura Fashion & Lifestyle and Pantaloons in India to create a great change in the history of fashion enthusiasts. When I got selected for my PGPM course, I bought my first business suit. The first two brands that came in my mind was Louis Philippe & Peter England, both of them were suggested by my family members who have said those are the best brands and they always prefer them. When I selected my first one I opted for Louis Philippe, and the first suit I tried I was amazed. I purchased the same one. It was a different feeling in their suit. After purchasing I got to know that both of them are under one company i.e. ARFRL. It has started a different wave in the market. Now a day’s people want to think big. They want to look like a corporate man and with these leading brands, Aditya Birla has provided that pleasure to general people. Not only to Business Formal in casual sectors also. Brands like Van Heusen, Allen Solly and Forever 21 own the casual market also. ABFRL has over 11,000 points of sale. It includes 2500 brand stores. As of 31st March, It has Approx. 2.20 Crore happy loyal customer and the number is increasing day by day.
It wouldn’t be unfair to say Mr. Ghanshyam Das Birla, the founding father of the group never saw the group reach to such heights. The group which was started in the 19th century and has over 150 years of heritage continues to be a household name. With their involvement in 14 industry sectors, the group is catering to consumers on every level. The Birla group has been a part of life since childhood and same would be the case for majority of the Indians.
Aditya Birla Group- Sun denotes the Magnitude of Impact.
How successful should one aspire to become? Stereotypically successful. And how does one become stereotypically successful? By making a positive impact on the lives of millions, nay billions.
Life with Aditya Birla Group #IIM Trichy
Food for thought: How ingrained can a company get in one's life? Have you ever taken a moment out of your life to think on the impact that a company can have? Well, until recently I had never, but then I started to notice the letters ABG shouting at me from everywhere. Right from the walls possibly built using Ultra Tech cement to the Van Heusen coat hanging on my cupboard to the Idea mobile SIM to the possible HINDALCO aluminium railings outside. This triggered me to learn more about Aditya Birla Group.
A US $44.3 billion corporation, Aditya Birla Group is one of the largest Indian multinational conglomerates and among the Ivy League of Fortune-500. This 162 years old Private conglomerate has established its footprint in diverse fields of business viz. cement, carbon black, chemical, metal, telecommunications & fashion industries. Integrity, commitment, passion, seamlessness & speed: those five values are deeply enrooted into this organisation. Starting from our houses, high-rise buildings around us to the Bandra-worli Sea-link, we can feel the strong presence of Ultratech Cement, one of the most promising and renowned brand of Aditya Birla Group. Birla Carbon nano-particles in the tyres of our cars have made our life safer and smoother. Aditya Birla Fashions & Retail Limited influenced our choices with huge collection of apparel from some of the most popular and trustworthy brands like Pantaloons, Allen Solly, Linen Club, Louis Philippe, Van Heusen etc. Most importantly, we can’t think of our life without Vodafone Idea Limited, the telecom giant having market share of around 31%, which has built a strong connection amongst the people of India from Arunachal to Rajasthan, stretching from Kashmir to Kanyakumari. Hindulco & Birla Copper have also contributed to make ABG one of the biggest names in Aluminium and Copper market of India.
Aditya Birla Fashion and Retail Limited (ABFRL) is a part of Aditya Birla Group. ABFRL has many brands under its name. All the leading Fashion brands like Louis Philippe, Van Heusen, Allen Solly, Peter England, Forever 21 and many more are under ABFRL. They have created a different fashion in India. ABRFL was not only one brand name, but they also merged two leading fashion companies i.e. Madura Fashion & Lifestyle and Pantaloons in India to create a great change in the history of fashion enthusiasts. When I got selected for my PGPM course, I bought my first business suit. The first two brands that came in my mind was Louis Philippe & Peter England, both of them were suggested by my family members who have said those are the best brands and they always prefer them. When I selected my first one I opted for Louis Philippe, and the first suit I tried I was amazed. I purchased the same one. It was a different feeling in their suit. After purchasing I got to know that both of them are under one company i.e. ARFRL. It has started a different wave in the market. Now a day’s people want to think big. They want to look like a corporate man and with these leading brands, Aditya Birla has provided that pleasure to general people. Not only to Business Formal in casual sectors also. Brands like Van Heusen, Allen Solly and Forever 21 own the casual market also. ABFRL has over 11,000 points of sale. It includes 2500 brand stores. As of 31st March, It has Approx. 2.20 Crore happy loyal customer and the number is increasing day by day.
It wouldn’t be unfair to say Mr. Ghanshyam Das Birla, the founding father of the group never saw the group reach to such heights. The group which was started in the 19th century and has over 150 years of heritage continues to be a household name. With their involvement in 14 industry sectors, the group is catering to consumers on every level. The Birla group has been a part of life since childhood and same would be the case for majority of the Indians.
Aditya Birla Group- Sun denotes the Magnitude of Impact.
