Aditya Birla Fashion and Retail Limited (ABFRL) is a part of Aditya Birla Group. ABFRL has many brands under its name. All the leading Fashion brands like Louis Philippe, Van Heusen, Allen Solly, Peter England, Forever 21 and many more are under ABFRL. They have created a different fashion in India. ABRFL was not only one brand name, but they also merged two leading fashion companies i.e. Madura Fashion & Lifestyle and Pantaloons in India to create a great change in the history of fashion enthusiasts. When I got selected for my PGPM course, I bought my first business suit. The first two brands that came in my mind was Louis Philippe & Peter England, both of them were suggested by my family members who have said those are the best brands and they always prefer them. When I selected my first one I opted for Louis Philippe, and the first suit I tried I was amazed. I purchased the same one. It was a different feeling in their suit. After purchasing I got to know that both of them are under one company i.e. ARFRL. It has started a different wave in the market. Now a day’s people want to think big. They want to look like a corporate man and with these leading brands, Aditya Birla has provided that pleasure to general people. Not only to Business Formal in casual sectors also. Brands like Van Heusen, Allen Solly and Forever 21 own the casual market also. ABFRL has over 11,000 points of sale. It includes 2500 brand stores. As of 31st March, It has Approx. 2.20 Crore happy loyal customer and the number is increasing day by day.
How I overcame challenges to achieve my destination
Challenges are nothing but opportunities. I have never seen them as problems. I am a very much positive person. Whatever happens with me my first reaction is “whatever happens, It is for good only”. Faith and Trust are the two keys to my success. Today I am in IIM Trichy, Because of my faith and trust. Life Always tried to push me back but I never looked back. Whenever I faced a problem, I always had faith in God and trust in me that I can do it. Nothing can stop me. Some days earlier I took a vacation. Where I planned to do hiking. I never did it and I am not that fit to do it. But I was determined. I wanted to do it. I had trust. There were many times in my way I had the thought of leaving. But I never left. The Destination was set. An opportunity was there to prove whether I can or I can’t. I tried and when I reached my destination that was the happiest moment. I faced many challenges like tiredness, dizziness and many more but I never looked at them. I have pushed myself without worrying about the hurdles. How I went there was a simple thing. I focused on where to put my feet. That is life. We just have to have some faith and trust and we have to know the path then rest is just walking till you reach your destination. Mane problems will come just we have to trust ourselves.