How You Doin' ABG?- Soham khansaheb, SIBM Pune
When I started writing this article in my B-school Library, wearing a Van Heusen shirt and a pair of Allen Solly trousers, with my shoes and socks bought from Louis Phillipe, I had an epiphany that I was clad in products belonging to the Aditya Birla Group all over (the boxers that I was wearing were from American Eagle); and I was clueless about it till then!
Nostalgia - Swati Mehta, SIBM Pune
LITTLE THINGS : BIG DIFFERENCE- SIBM, PUNE
Every element in this universe is in synergy with every other element, the interactions of these different elements produce a combined effect greater than the sum of their separate effects. What if I say there is a single entity, which is a concoction of different elements touching millions of lives every single day and making them better, easier than the previous day by adding a little everyday, making it large. This Entity is making life richer with love and laughter by helping to build stronger bonds with people who we love and far away from us by providing cellular services offering superior voice and broadband connectivity across India. Helping us to build our safe home by offering building solutions, white cement, concrete, tile adhesives and building the roads connecting our homes. To travel back to our homes safely it “shares the strength” by manufacturing and suppling of carbon black additives by catering to leading brands and companies across the tire, rubber, plastic, ink and paint industries globally. Also, this entity brings together the learnings and businesses of two renowned Indian fashion icons, Madura Fashion & Lifestyle and Pantaloons creating a synergistic core that will act as the nucleus of the fashion businesses and making us look and feel better. They also bring smiles on 7.5 million people by their welfare driven programs: healthcare, education, sustainable livelihood programs, infrastructure, building model villages; transcending the conventional boundaries of business because they care. They impact million lives in a small way but together the impact is huge. That is Aditya Birla Group for you: doing little things making it better and bigger for you.
Aditya Birla Group, You & ME.. - Hridanshu Damani, SIBM Pune
The Aditya Birla Group, being the Global conglomerate, it is, continues to affect the lives of individuals all around the world in some way or the other. Be it through the various social campaigns the company organises, in terms of Medical Camps, Mid-day meals for children in schools, Polio Immunization campaigns or through the various products and services the company provides under their many well-known brands.
Aditya Birla Group - I See a Friend in You, Niraj Aditya, SIBM Pune
It was a cold day in the month of December 2008 in Hyderabad. I was in
Walking down the memory lane-Akash Gupta,Sibm Pune.
Idea, Pantaloons, Van Heusen , Allen Solly, Peter England , Ultratech cement these are some of the brands that I have been hearing about all throughout my life. Personally Peter England , pantaloons, idea and ultra tech cement have been a part of my life. I still remember idea was my very first 3g sim for my very first phone that had been purchased for me, before that I was given used phones either of my parents or my sister and I still use that old number. And who can forget the great initiative campaign by the Idea group - “ walk when you talk” and “education for all” and the melodious tune of idea cellular , it was like music to ears. Whenever there is some formal occasion the first brand that comes to my mind is Peter England . Most of my closet is filled by peter England tags and same can be said for Pantaloons when it comes to casual and street fashion. Pantaloons is a one stop destination where you can choose from plethora of varieties – and the best part is its low cost coupled with premium quality. It contains ranges from sports wear to ethnic wear to plus size fits and what not. An lastly Ultratech cement ,who can forget famous dialogues : “Bade Irade me jaan dalde”,’karo nirmaan khoobsurti ka”,“chalo India banaye” . To this product I have been closely acquainted because during my house construction , the only cement that contractor wanted was Ultratech cement. I once asked him why only this cement, there are other brands also , so jokingly he use to reply- “kyunki iss cement me jaan h “. Because of these memories and obviously because of Adtya Birla group brand, I want to be a part of it.







