The little BIG things in my life - Shubhangi Shorewala, NMIMS Mumbai
Aditya Birla, has unknowingly, played a crucial role in my life. It has made its presence felt in every aspect of my daily routine. Starting right from clothing, Aditya Birla’s clothing division (Aditya Birla Fashion & Retail) has some of the most popular brands like Allen Solly, Van Heusen, Forever 21 and Pantaloons to name a few. Hindalco Limited, the metals flagship company of ABG, supplies aluminum that is used to make the tempered class for the smartphones that we use. Moreover, the aluminum manufactured by Novelis Inc. is used as a raw material for making cans of our all-time favorite soft drinks. Ultratech Cement has contributed its product into the construction of the Bandra Worli sea link which has made travel to and fro South Mumbai convenient. Aditya Birla has also ensured safety of road travel by supplying carbon black, a product of Birla Carbon, that has nano particles that make tyres safer and stronger. Aditya Birla Capital provides one stop financial solutions ranging from housing loans, insurance to wealth management. Last but not the least, Aditya Birla Group plays an important role in connecting me to my dear ones and in enabling never ending conversations by providing uninterrupted telecommunication services in the form of Vodafone Idea Limited. They have made sure that people stay connected despite having miles of physical distance. These brands and companies have been playing their role ever since they have come into existence. Covering almost every small aspect in my daily routine, Aditya Birla Group is indeed a “Big” part of my life.







