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My Aditya Birla Story- Oindrila Maitra, NMIMS Mumbai

My Aditya Birla Story- Oindrila Maitra, NMIMS Mumbai

As I was planning what to write in this essay, it suddenly dawned on me that clothes I am wearing right now are from Pantaloons! My first memories of going into the store as a child was filled with awe and excitement.Till that moment I had not had the opportunity to choose clothes from a myriad of choices. Since then Pantaloons has been my go-to place to shop for clothes. Aditya Birla group has helped me stay trendy and stylish in my tweens, teens, and now my 20s.The quality, staff service and ambience is unparalleled to any other shopping stores. The group’s influence is not limited to my life brands like Van Heusen and Allen Solly are trusted by my family members for their professional attires.

Oindrila Maitra
Changing lives - Samarth Tripathi - NMIMS Mumbai

Changing lives - Samarth Tripathi - NMIMS Mumbai

Taking India to the world! My father in 2006 asked me to accompany him after my school to a local cement store to buy UltraTech cement when our house was being constructed. That is my earliest memory of the Aditya Birla Group. From my first white Van Heusen shirt to Peter England trousers, Aditya Birla group has touched not only my life but also the lives of billions of Indians and people worldwide. Millions of children everyday eat their lunch in school, which is wrapped in Freshwrapp by their mothers, later to be used as a cricket ball with the lunchbox as their bats.

Samarth Tripathi
'ABG-Epitome of Quality'-Riya Bansal, NMIMS Mumbai

'ABG-Epitome of Quality'-Riya Bansal, NMIMS Mumbai

Since 1857, Aditya Birla Group has been playing a big part in influencing the lives of millions. With their tremendous progress in the copper, insurance, telecommunications, retail, and software services it has created value and added purpose at both the business and customer levels. Their vision of giving back more than what they take shows their accountability and commitment towards society. They actively contribute to the social and economic development of the communities through tie-ups with various organizations. Standing by the line “Always big in your life” Aditya Birla Group’s products have made a definitive statement by making their presence felt everywhere around us. From road-rail journeys, Vodafone-Idea Teleservices, Pantaloons, Allen Solly fashions it is hard to miss their involvement in improving the standards of living. For me, Aditya Birla Group came big in style with Aditya Birla Fashion Retail Limited, which hosts India's largest fashion network with 2,500 exclusive brand outlets, 4,900+ multi-brand outlets and 4000+ department stores across the country. With my changing preferences and spending patterns, their apparel stores have never been constrained with the demanded product’s availability and quality. Their wide variety of clothing and even easily accessible stores have made them the new mantra in the fashion sector. They offer something new to the customers frequently either with exciting offers, discounts and global products giving an edge over the competition. It is now leading as a fashion powerhouse with all the leading brands under one roof and has become India’s largest fashion and lifestyle company in both men’s and women’s’ wear. Their panache in this sector has touched millions and will continue to do so.

RIYA BANSAL
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