Why Aditya Birla Group is big in my life
When I was preparing for my first interview in life, my sister recommended Allen Solly for buying formal clothes. I have been using Idea Cellular since I got my first mobile phone. My mother wrapped my lunch in Freshwrapp all my life. Growing up, I was surrounded by products of Aditya Birla Group and didn’t even know it. I can recall a wonderful memory 18 years ago when my family shifted from a rented house to our newly constructed house. I remember the day we moved to the new house when I was a kid. We reached the house before packers and movers could arrive. Since there wasn’t anything to do or play with, I saw an empty bag of Ultra Tech Cement and started playing with it. I sat on it and had a cup of tea. I dragged it around, filling it with things I found fascinating around the house. That bag of cement kept me from boredom the whole day. Looking back at that memory, I realized how significant Aditya Birla Group brands and products have been in my life. They are ever-present in my life. My curiosity rose about how much Aditya Birla Group do for us and found products as small as Birla Carbon nanoparticles in our car’s tires, and as big as Aditya Birla Group Copper in Railways. For a company that does so much for us, I want to thank them for all the things they do, big or small. I am proud to be a consumer of the Aditya Birla Group.


