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Aditya Birla Group: You have my go-to brands

Aditya Birla Group: You have my go-to brands

I was using Adiya Birla's brands long before I knew about the Adiya Birla Group. Be it shoes, pants, shirt or t-shirt I wore brands that are owned by Adiya Birla Group. As a teenager, I was fond of Van Heusen and Allen Solly. They became my favorite brands and I am still loyal to them. Pantaloons is my go-to shopping spot. As a Pantaloons green card holder, I make it a point to hit the stores in the month of January and July to shop from my favorite stores. Couple of years ago, my house was built. The cement used was UltraTech cement as it is the best in the segment. While working on a marketing project on ABG, I found the answer to why I had a natural affinity to these brands in particular. They all have one thing in common, they all have one parent company: Adiya Birla Group.

Shantam Khetan
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A Journey Like No Other - Shruti Garg, SDA Bocconi Asia Center

A Journey Like No Other - Shruti Garg, SDA Bocconi Asia Center

Aditya Birla Group, the third-largest Indian private sector conglomerate behind Tata G with revenue of US$74 billion, has been ranked fourth in the world and first in Asia Pacific in the 'Top Companies for Leaders' study 2011. The company has grown tremendously from 8 nationalities to 42 different nationalities; from an average age of 56 years to 36 years; from 0.4% women in the managerial cadre to 14%; from 60,000 to 1,20,000 colleagues and from 8 countries to 34 countries. The name Aditya Birla exemplifies integrity, quality, performance, perfection and above all character.

Shruti Garg
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Aditya Birla Group - FMS Delhi

Aditya Birla Group - FMS Delhi

The age we live in is digital where almost everything is within the tips of your fingers from news to notes and whatnot, we even get our food online. But it was not so when I was a kid. Since childhood, I was curious about things I found intriguing and thought about it constantly until I find something more interesting. Today, when I see around me all I see is people doing everything their mobile phones. I remember my childhood and of the many things which may have seemed impossible then were not only possible now but I was also a part of it. Now I truly realize all you need to change the world is an Idea (Ek !DEA jo Badal de Aap ki Duniya!).

Parimal Mhaiske
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ADITYA BIRLA GROUP

ADITYA BIRLA GROUP

I am a person who used to depend on my parents for everything. Even my clothes that I used to wear would be selected and bought by my parents by inquiring about my interests. Not even once until my secondary education did I feel the need to go shopping for clothes. When I joined in IIT Madras, that was my first time leaving my family for a period of four years. This was when I realized how dependent I was on my parents and started to work things through on my own. One of the most challenging tasks was to buy clothes on my own since I didn’t have prior experience. This is when Pantaloons made my life easier. They made sure their stores are at the places where most of their target market is present. As a result, I could find the store easily and the quality of the apparel is very high for the prices that they sell them for which is a bonus for me. I have also taken a Pantaloon platinum card after a couple of visits to the store. Even now Pantaloons is my go-to offline store for my apparel. I even persuaded my friends to visit the store. The fact that 70% of the brands being sold in Pantaloons are owned by the company itself, it shows the value they give to their products.

Vijaya Bhaskar Mamidi
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ABG-Bridging the gap between people (IIM Ranchi)

ABG-Bridging the gap between people (IIM Ranchi)

Being such a huge conglomerate, it's hardly possible that your life must have gone by without using even a single product of the Brand Aditya Birla Group. My life has had a similar impact. Ranging from lifestyle to construction material, this brand has its footprints in a variety of industries. Only Recently did I realize the Aditya Birla Group has played a pivotal role in my life right from the first day of college to my first interview.In my childhood, we used to move around a lot as my dad was working in a government job. During those times, it was really hard to accommodate to new surroundings and even harder to maintain friendships. As soon as we moved to a different town, it used to become almost impossible to keep in contact with my friends owing to the distance. It was all going to change soon though. My parents had gifted me a mobile phone on my 13th birthday. Soon after I realized that Idea was the only decent service provider in my area (Uttar Pradesh). My life soon became a bliss because my friends with whom I had long lost contact suddenly were just a call away. I would no longer have to cut ties with my friends just because we were far apart. This feeling is really something which is hard to describe in words. Apart from this, I had access to one of the best artificial teachers of mankind - The Internet. I was able to perform well in studies thanks to the online courses that I was able to access using 'Idea'. This experience helped me in becoming more socially active rather than behaving just like an inert gas.

Shivakshi Singhal
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