Meandering Through the Journey called Life,IIM Ranchi
Why Aditya Birla Group is Big in My Life: I have always been a lover of nature. In this daily humdrum of life, whenever I get a chance to savour the beauty, I rush to extract it. And the best place for me to satiate it is my Grandfather's village. It is a small rural area with at the most 30 families living peacefully. I can remember an incident which I will never forget. In the year 2002, I visited my Grandfather’s home in that rustic village with my parents during summer vacation in school. I fell ill and had to stay there for a longer period. The Monsoon came and it was vociferous. Our home was an ageing mud hut. I can remember how my family members protected me when the mud hut got destroyed in incessant rain that year. We were like homeless in our own dwindled home. Then only my family members decided to build a structured house of rods and cements. I am always curious about knowing new names. I asked my father what is the name of the cement company. He told me it is "UltraTech". That time the name only sufficed my curiosity but now I know how big it is in my life. This is not the story of mine only. This is the story of millions of Generation Z people in our India. Back then I was only satisfied with the name " UltratTech". Now on the premise of writing this article, I only can reminisce that story which will be the part of my life in Three Score years and Ten. And now I know how grateful I am to Aditya Birla Group. Even before my entering into a B-school, I had unknowingly used ABG products. I had used Peter England business formals in my interviews. I had used trendy Allen Solly shirts to attend birthday party with friends. And biggest of them all, I want to share is I gifted a Louis Philippe formal attire to my father after receiving my first salary. Honestly speaking, I didn't know it belonged to ABG. Now, I know how big the brand is this ABG and realise how it was part of my growing up with time.Now I can realize how ABG group is shaping the new "Smart " India with its wide range products, be it banking sector, be it fashion, be it Chemical and Carbon black Industry. And this is fact that ABG is part of building this newer India.
