When I was a young girl, not knowing the intricacies of this world and how it functions, I had a lot of questions about our purpose here. I was in the third standard when I walked up to my father and asked him what the point even was if we were all going to die anyway. Way too soon for me to know about John Maynard Keynes’, “In the long run we are all dead.”
However, chalking up my path from there on a quest to figure out 'attempts', if nothing, towards the question “Why?” has been daunting.
I belong to a family of academicians and government servants. The day I declared that I will pursue Philosophy in my under graduation, the household was silent. I was always allowed to do anything that interested me, up until I posed this. It wasn’t denied but the amount of contemplation I had to chalk out was excruciating. The day I applied for admission to the University of Delhi, my mother asked me if it was for UPSC preparations. I said no. My grandmother questioned why I was going for Arts despite being a good old Science stream student. I shrugged. Most of my relatives were concerned about what they will say to others about ‘the child they expected most out of in the family’. I did not care much for it.
The only rational questions I remember were asked by my father. He asked me why I was gravitating towards something that could be my hobby while taking up a technical course. Being a man who believes that girls need to be independent, he questioned my future prospects with the subject. He was right. Nothing would stop me from reading up on the subject at any point in time. However, I remember how these questions used to take up almost all my headspace. Philosophy was unusual but so was I- a handwritten letter girl in a text message world.
I went against the tide and sought my answers. I did what I had to, to find what my purpose was here.
Philosophy gave me the opportunity to know how management was my forte. And, I could not be happier today, hustling and learning and growing as an individual.
How ABG impacted my life
Pan-optic. All-encompassing. Extensive. Across-the-board. All-embracing.
These are some of the obvious descriptions that hit me the moment I think about Aditya Birla Group. I looked up ABG’s brands and businesses and couldn’t help but gasp at how much of my life I had spent utilizing its products. From sacks of UltraTech Cement sprawled outside our newly constructed home to my cousins’ favorite network being Vodafone throughout the years, ABG has played, is playing and will play a huge role in my life. I miss racing to the Pantaloons store that was a hundred meters from my house. A month ago when I got my call letter from IIM Ranchi and had to rush to get formal shirts made, my go-to brand was Linen Club. When I had to help a friend buy formals, the best places I found at the end of our exhausting day were Van Heusen and Peter England. My mother's recent favorite shopping site is https://www.livafluidfashion.com/ From essentials to luxury, ABG brands have almost always had my back.
CSR at Grasim Industries Limited reaches out to the most disadvantaged and marginalized sections of society. Their policies and work ethic have impacted thousands in need. The way they always keep sustainability in their purview makes me feel proud of the ABG products and services I use, willing me to use more of it all.
I don't think there's any person, at least in India, whose life has not been touched by Aditya Birla Group-- be it directly or indirectly.
