Aditya Birla Group: The Companion Of My Growth Story - Kavya Barnadhya Hazarika, IIM Ranchi
Needs, wants and demands are the basic part of our everyday life. These three terms are indispensable for any company aiming for reaching out to consumers and expanding their businesses. In 21st century building strong relationships with consumers is crucial for long term survival of brands. Thus, the Aditya Birla Group with its illustrious history of over 162 years has successfully implemented this idea. Being among the top three largest Indian private sector conglomerate it has a diverse portfolio of companies spreading across Banking, Branded Apparel, Cement, Metals, Mining etc. sectors. My first memory of touchpoint with ABG was back in my school days, when my mother used to wrap freshly cooked hot meals for my tiffin. The shiny film of sheet she used to cover the food coming out from a roll did indeed kept my food fresh and healthy. Thus, the name Freshwrapp. Fast-forward to the present day, upon receiving interview calls for my dream colleges the first thing I did was to rush to my nearest Pantaloons Store. Brands like Van Heusen, Louis Philippe, Allen Solly and Peter England became closely associated with me for my formal requirements. ABG rightly identified the need of segmentation and hence have been successful in targeting both high and low spending consumers. Finally, the mergers and acquisitions are the boats to survive the rough seas which in turn leads to better service quality for the consumers. The merging of Vodafone India and Idea to become the largest telecom operator of India is the testimony to that mission.
