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A Journey Expressed Through Ideas | Madhura Katageri, IIFT

A Journey Expressed Through Ideas | Madhura Katageri, IIFT

Ubiquitous is an adjective that perfectly summarizes the Aditya Birla Group.Since its inception in 1857, the Aditya Birla Group has contributed its fair share in making a remarkable impact on the lives of people across multiple demographics.From cement industries,textile businesses to Telecom,Financial and Fashion services, the company has been a front runner in all the segments it has forayed into. Their diverse product portfolio has been conceptualized in a way that everyone one us is associated with the brand in some way or the other. Shopping at Van Heusen for your formal suits, shopping at pantaloons for your college wardrobe or purchasing freshwrap for your school tiffins, each one of has ticked off a minimum of one item on this list.

Madhura Katageri
ABG - Accompanying Me Through The Circle Of Life | Pranav Langer, MDI Gurgaon

ABG - Accompanying Me Through The Circle Of Life | Pranav Langer, MDI Gurgaon

Right from childhood unknowingly ABG has been a brand that has been an integral part of my life. I can still remember when while in school my mother used to wake up early in the morning to prepare gobsmacking delicious food for me to carry so I am well fed and delighted during the lunch break in school. To maintain the freshness of her love and effort she trusted none other than ABG's Freshwrapp. This thin piece of meticulously made aluminium sheet ensured that the food that I had was rich in nutrients and free from external dust and harmful particles. After lunch, this same wrap ensured that was able to play cricket in class with makeshift bats out of tiffin boxes. These lunch breaks remain few of my happiest memories of the school where I bonded with so many friends for life and ABG acted as a glue for the same.

Pranav Langer