InsideIIM

Competitions

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No Dream Too Big | Adarsh Singh, IIFT

No Dream Too Big | Adarsh Singh, IIFT

“Taking India to the world “, if any organisation has lived up to its words, it is none other than the Aditya Birla Group, spanning across 34 countries, Aditya Birla Group is anchored by a strong force of over 120,000 employees, belonging to 42 nationalities. Strolling down the lanes of childhood to the ripe age of 22, Aditya Birla Group has always made its presence felt in the vicinity, be it the IDEA VODAFONE cellular sim we used in our first mobile phones to ULTRATECH cement which is used as the building block of majority Indian houses.

adarsh singh
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Aditya Birla Group - Big Impact With Little Things | Puneet Sharma, IIFT

Aditya Birla Group - Big Impact With Little Things | Puneet Sharma, IIFT

As a kid, I was a huge fan of the “What an Idea, Sirji!” advertisement series. After watching their ‘India – Overpopulation’ ad, I used to take my parents’ mobile phones to my bedroom, for want of a younger sibling. I also wanted to be taught through a mobile handset after seeing an underprivileged kid becoming the Student of The Year in one of the advertisements. While my unsullied mind can be forgiven for not understanding the social implications behind the advertisement, the ad series did take root in my heart and was my first unknowing association with ABG and Idea.

Puneet Sharma
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A Snapshot Of Life - Pratik Dash, NMIMS Mumbai

A Snapshot Of Life - Pratik Dash, NMIMS Mumbai

Life was simple and carefree until high school. It all started as I stepped my foot into my intermediate days when i wanted to be a part of the race for the IITs and NITs. As the days passed and the timeline for the exam seemed closer, the pressure seemed unbearable. Those were the days where we had to focus on both the school curriculum as well as the Jee syllabus. But soon after all the mayhem of the exam, I realized it was time to forget about the IITs as well as NITs.

PRATIK DASH
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