Denim Disaster - Case Study | Learning IRL BY ABGLP
Everyone wears jeans. Even the most basic wardrobes will contain a pair of jeans. Most of us even have our preferred jeans brands. Today we’re discussing one such brand. We are talking about Diesel USA, the premium denim brand and an arm of Diesel based out of Italy. In March 2019, Diesel USA filed for bankruptcy, deciding to close doors to many of their North American outlets. For a brand that created trends in the early 2000s, this seems surreal. In today’s case study, let’s check out why this happened. Solve this case study, brought to you by InsideIIM in association with ABGLP and show off how well you know your finance curriculum!







