MBA Alumni

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Marketing Lessons From Bollywood - Konversations Unplugged

Marketing Lessons From Bollywood - Konversations Unplugged

Does Karan Johar stand for brand Yash Chopra on steroids? That and more in this podcast. What is a Brand? Brands and Bollywood? A fresh perspective on what our favourite filmmakers stand for in this series, in conversation with Diptakirti Chaudhuri, self-proclaimed cinephile, with a blog and 3 books under his belt. Dipto is currently Head Of Marketing- Manipal Global Education Services. Some other Brands he's worked with: Marico, HT Media, PepsiCo, HolidayIQ, Reckitt Benckiser India. Feeling sad? Watch a Raju Hirani film. Feeling daring? Check out a horror movie (Ramsay Bros.!) Feeling Nostalgic? In need of drama? Karan Johar, Sooraj Barjatya, Sanjay Leela Bhansali, Subhash Ghai... these are probably the films you'd end up watching. Want to see gritty reality? Anurag Kashyap is the answer! Why though? Why do we love Bollywood and Cricket fanatically? For a marketer, Bollywood offers many opportunities and lessons... Watch the Podcast to know more!

Team InsideIIM
Can You Find Yourself At A B-School?

Can You Find Yourself At A B-School?

In today’s world, where superficiality has clouded our minds and we find it nearly impossible to go beyond what meets the eyes? But then there are a few wanderers who find solace in discovering the true meaning of their lives. Those who are not satisfied by the simple answers given to them, but they seek to look above and beyond.

Sambhavi Ganguly
Capgemini's E.L.I.T.E. General Management Program - La Niaque

Capgemini's E.L.I.T.E. General Management Program - La Niaque

‘La Niaque’ – is a French word which means the fighting spirit. Capgemini has seven core values that provide the basis for the conduct and define the foundation for its business, which are – Honesty, Boldness, Trust, Freedom, Team Spirit, Modesty, and Fun. But the ‘la Niaque’ spirit is the culmination of it all. It’s a quality that Capgemini looks for in all its employees.

Tarun Bansal
MBA Alumni | InsideIIM