MBA Alumni

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Consumer Market Research - Konversations Cafe With Utsav Mamoria and Ankit Doshi

Consumer Market Research - Konversations Cafe With Utsav Mamoria and Ankit Doshi

In this episode, we meet Market Researcher and Konversations Course Creator Utsav Mamoria and jam with him about the interesting world of research. Ankit Doshi, the Creator of InsideIIM.com and Konversations.com discusses condoms, politics, FMCG in the context of Consumer Market Research. In the digital avatar of Konversations Cafe, we do a deep dive with the creators of our courses. If you're interested in Consumer Market Research - check out our course on Konversations.com

Team InsideIIM
On Investing In Relationships, Marriages, And Children – A Behavioural Economics Perspective

On Investing In Relationships, Marriages, And Children – A Behavioural Economics Perspective

What do you look for in a relationship? Who makes an ideal partner? How much are you willing to ‘invest’ in a relationship? Why are items in a gift shop at an airport overpriced? Sure, there are emotional aspects to all of these questions but with the rise of modernism, the lines between emotions and economics are blurred. Economic terms like ‘Investment’ are used for emotional constructs like relationships and marriages and we no longer make decisions purely based on emotions but on the ‘return of investment’ that we get on that emotion. This new approach of socio-eco-psycho is explained by Prof Rasananda Panda from MICA in this video. It highlights the importance of behavioural economics and an interesting take on modern relationships and marriage. What do you think about this approach? Tell us in the comments below!

Career Services Centre
Ultimate Reading List Week 4

Ultimate Reading List Week 4

Welcome to the 4th edition of the Ultimate Reading List. In this edition, we talk about a lot of things such as how social media has changed our lives, also about managing underperformers in the team and various other interesting things I found on net this week.

Karan Shah
How To Check Grammar & Sentence Structure Online

How To Check Grammar & Sentence Structure Online

Whether you’re a freelance writer, a student, or even a poet, content quality is crucial to making your work attractive. Even though we spend much time on deciding on the topic of discussion, research and writing the final content, we mostly spend less time on proofreading.

Sophia Clark
MBA Alumni | InsideIIM