Work On Customer's Pain Points, Create Value And Win Loyalty - Strategy With RS
What are the problems that you face when you are shopping for fashion clothes?
What are the problems that you face when you are shopping for fashion clothes?
1992 repeated itself in 2017!
In this episode, we meet Market Researcher and Konversations Course Creator Utsav Mamoria and jam with him about the interesting world of research. Ankit Doshi, the Creator of InsideIIM.com and Konversations.com discusses condoms, politics, FMCG in the context of Consumer Market Research. In the digital avatar of Konversations Cafe, we do a deep dive with the creators of our courses. If you're interested in Consumer Market Research - check out our course on Konversations.com
What do you look for in a relationship? Who makes an ideal partner? How much are you willing to ‘invest’ in a relationship? Why are items in a gift shop at an airport overpriced? Sure, there are emotional aspects to all of these questions but with the rise of modernism, the lines between emotions and economics are blurred. Economic terms like ‘Investment’ are used for emotional constructs like relationships and marriages and we no longer make decisions purely based on emotions but on the ‘return of investment’ that we get on that emotion. This new approach of socio-eco-psycho is explained by Prof Rasananda Panda from MICA in this video. It highlights the importance of behavioural economics and an interesting take on modern relationships and marriage. What do you think about this approach? Tell us in the comments below!
This is the fifth edition of annual Alumni Report on InsideIIM.com. This is the part one of this year's edition.
Welcome to the 4th edition of the Ultimate Reading List. In this edition, we talk about a lot of things such as how social media has changed our lives, also about managing underperformers in the team and various other interesting things I found on net this week.
Whether you’re a freelance writer, a student, or even a poet, content quality is crucial to making your work attractive. Even though we spend much time on deciding on the topic of discussion, research and writing the final content, we mostly spend less time on proofreading.