MBA Alumni

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Should You Air Grievances Via Paid Ads? - Views From Prabhakar

Should You Air Grievances Via Paid Ads? - Views From Prabhakar

A recent phenomenon with several large Indian promoters has been to air their grievances with paid ads in the Media. Whilst the best way to fight out a battle in the press is through editorial, unfortunately, many Indian promoters finally seem to resort to paid ads in the media. Mr Subrata Roy of Sahara was quite well known to bring out a full page or on occasion double spread ads in the mainline newspapers, almost signed off by him.

Prabhakar Mundkur
E-Wallets - The Future Ahead, Post Demonetisation

E-Wallets - The Future Ahead, Post Demonetisation

With the introduction of demonetization, one good thing that has happened is the adoption of cashless transactions. With the ban of 500 and 100 Rs denominations, 86% of cash in the economy is defunct for trade. E- Wallet companies realise they have struck a gold mine and are pushing hard for consumers to adopt their service. The cashless transaction is important for the economy since it helps curb black money and brings accountability. This helps the government to formulate better policies by able to leverage data analytics. It would also help the government get taxes as well as reliable consumption data, which even the private sector can use to reduce waste. This mode of transaction is also time-saving and also saves other resources such as space and physical infrastructure.

Niteen Bali
Coldplay Emulates Robin Hood - Take From The Rich, Give To The Poor - Views From Prabhakar

Coldplay Emulates Robin Hood - Take From The Rich, Give To The Poor - Views From Prabhakar

For those of you who think that this is one of the most expensive Western pop music shows to be staged in India with the Silver zone tickets at Rs 20,000 ( almost £250 at depressed post-Brexit £ prices) you may just be right, although tickets were also available at Rs 5000. (I am told Gold Zone was at Rs 35,000) You might find the composition of the line-up in India for the Global Citizen concert in Mumbai, a little different from the New York concert held recently on 24th September. Read the Economist article Global Citizen Festival: a mash-up of music fans, bands and prime ministers. So here in Mumbai, you will have more actors than musicians. And fewer Prime Ministers, Heads of State and First Ladies. So don't expect the equivalent of Michelle Obama who graced the 2015 show in New York. We don't have one!

Prabhakar Mundkur
MBA Alumni | InsideIIM