I chanced upon what I thought was a rather strange usage when I saw the words 'digital commercial' in one of the Indian advertising trade magazines on the internet today. Did they mean an ad on YouTube I silently thought, as I read on only to discover that I was right.
Internships are an essential part of any business school curriculum. However, whether or not an internship turns into an amazing experience depends a lot on the company one interns with. With a company like Marico that cares about its people, a great experience is a natural consequence. Presenting Apeksha Singh, who successfully turned her Marico internship into a PPO!
E-Cell and JAM (Juices and More) were set up together 6 years ago in IIM Indore. Since then it has been handed down to E-Cell members as a gift to use the profits for funding their activities and make E-Cell a financially independent body. JAM is at the center of the ever bustling life at IIM Indore with many club activities, events and bonfire nights taking place in its porch area. JAM has always been supported by the professors, who repeatedly use it as a case study in Finance and Operations classes.
Leaders who inspire, have an innate ability to get things done, with the least resistance. Dealing with people can teach you, powerful lessons in persuasion! This is even more so, when you interact with people across multiple cultures, races, descent and nationalities.
“Customer is the King.”
When we grew up in advertising we were told that you needed to sprinkle a little bit of entertainment into a commercial for it to be likeable and effective. Now turn that axiom on its head. Take a piece of pure entertainment and sprinkle it with a little bit of information on a product. #RanveerChingReturns, the video for their brand Ching's Secret from Capital Foods has done just that. But there is no doubt that it is a spectacular piece of entertainment. So here goes another piece of communication that is a 5 minute video where a lot of creative people had fun, and now they are all going to call it 'digital' like every other 5 minute video. Which digital marketing guru might have predicted that the 5 minute video would be dubbed 'digital' just because it runs on youtube and only because television is prohibitively expensive. So youtube now has become a surrogate for very cheap TV, although I can't ever remember clients to have had enough money to run 5 minute videos either in cinema or TV even 20 years ago. And besides putting films on youtube helps you to call yourself a digital expert. (sic!)
At the recently concluded Economic Symposium organized by US Fed at Jackson Hole, Wyoming involving leading central bankers and economists from around the world, there was a growing clamor for more radical measures to fuel growth and inflation. The chief among them being negative interest rates being used in Japan & Europe to stimulate anemic growth.
“Poor can fake it. Rich can cheat. Middle class is the ultimate casualty”.
I chanced upon what I thought was a rather strange usage when I saw the words 'digital commercial' in one of the Indian advertising trade magazines on the internet today. Did they mean an ad on YouTube I silently thought, as I read on only to discover that I was right.
Internships are an essential part of any business school curriculum. However, whether or not an internship turns into an amazing experience depends a lot on the company one interns with. With a company like Marico that cares about its people, a great experience is a natural consequence. Presenting Apeksha Singh, who successfully turned her Marico internship into a PPO!
E-Cell and JAM (Juices and More) were set up together 6 years ago in IIM Indore. Since then it has been handed down to E-Cell members as a gift to use the profits for funding their activities and make E-Cell a financially independent body. JAM is at the center of the ever bustling life at IIM Indore with many club activities, events and bonfire nights taking place in its porch area. JAM has always been supported by the professors, who repeatedly use it as a case study in Finance and Operations classes.
Leaders who inspire, have an innate ability to get things done, with the least resistance. Dealing with people can teach you, powerful lessons in persuasion! This is even more so, when you interact with people across multiple cultures, races, descent and nationalities.
“Customer is the King.”
When we grew up in advertising we were told that you needed to sprinkle a little bit of entertainment into a commercial for it to be likeable and effective. Now turn that axiom on its head. Take a piece of pure entertainment and sprinkle it with a little bit of information on a product. #RanveerChingReturns, the video for their brand Ching's Secret from Capital Foods has done just that. But there is no doubt that it is a spectacular piece of entertainment. So here goes another piece of communication that is a 5 minute video where a lot of creative people had fun, and now they are all going to call it 'digital' like every other 5 minute video. Which digital marketing guru might have predicted that the 5 minute video would be dubbed 'digital' just because it runs on youtube and only because television is prohibitively expensive. So youtube now has become a surrogate for very cheap TV, although I can't ever remember clients to have had enough money to run 5 minute videos either in cinema or TV even 20 years ago. And besides putting films on youtube helps you to call yourself a digital expert. (sic!)
At the recently concluded Economic Symposium organized by US Fed at Jackson Hole, Wyoming involving leading central bankers and economists from around the world, there was a growing clamor for more radical measures to fuel growth and inflation. The chief among them being negative interest rates being used in Japan & Europe to stimulate anemic growth.
“Poor can fake it. Rich can cheat. Middle class is the ultimate casualty”.
