A Sneak Peek Into The Life Of An IMT Ghaziabad (PGDM) Executive Student - Pranjal Joshi
What are the factors which led you to pursue Executive MBA?
MRRC IMT Ghaziabad
The Real Life MBA - Cosmikids - Learning The EQ Way
When a man went for a stroll, he met a new mother of two who was taking a stroll with her two kids in the pram. One boy and one girl. Introducing them to the man, she said, ‘Hey look, this little boy, his name is so and so and he is a doctor and this little girl here is so and so and she is a lawyer.’ They haven’t been able to walk on their two feet yet but the plans of their successful lives have been made. Or take another example from the movie 3 Idiots, where the profession of Mona Singh’s un-born child was already decided. The question we must ask ourselves is, are we engineers, doctors, lawyers, MBA or are we beyond that? Can we let our academics and profession define who we are as individuals? Is it time that we step out of our conventional roles and go on a journey of self-exploration and discovery and decide for ourselves what we really want to do?
Team InsideIIM
The Art Of Cause Marketing - Priyanka From IIM Lucknow
Cause-related marketing is when for-profit and not-for-profit organisations take up an initiative for mutual benefit. Social responsibility is the new norm. It sells like hot cakes among today’s aware consumers and is much sought after by most of the organisations to market themselves. The percentage of consumers who shift brands just because of their association with a social cause is as high as 87% and this preference is increasing at an alarming rate.
Priyanka Grover
Pearls Of Wisdom By Gandhiji - Strategy With RS
Did you know that Steve Jobs admired Mahatma Gandhi because of the way Gandhiji thought? Differently from the rest of his peers!
Rajesh Srivastava
Indian Start-ups And The Certain But Uncertain Industry-leading Position Of Flipkart
In India, start-ups are blooming in various fields ranging from education, IT, real-estate, e-commerce etc. Various initiatives have been taken by government to promote start-ups. Some initiatives like ‘Start-up India’, ‘Make in India’ and ‘Mudra Bank’ have helped the start-ups in terms of tax exemption, capitalization etc. But the problem has not been solved at the grass roots level. The issue of execution still remains an issue in the country.
Nikhita Basti
Down The Memory Lane In A Poké Ball - Pokémon Go At IIM Rohtak
Sometimes it’s as simple as making your audience smile. Riding high on a wave of nostalgia of the ‘90s kids surrounding the Pokémon franchisee, Pokémon Go has taken the world by storm. The location-based, augmented reality (AR) mobile gaming app has gone viral, and its success may be attributed to the fact that it is helping young adults to rediscover their childhood dreams. For most ‘90s kids, it was a ritual to sit and watch the show at 5:00 pm after school every day. Cashing in on this memory, Niantic Inc. has made a game where players roam around, smartphone in hand, with an intention of capturing nearby Pokémons by flicking their Poké Balls. Just by staying hooked to your smartphone, you get to fulfill your fantasy of catching all the Pokémons.
IIM Rohtak
A Sneak Peek Into The Life Of An IMT Ghaziabad (PGDM) Executive Student - Pranjal Joshi
What are the factors which led you to pursue Executive MBA?
MRRC IMT Ghaziabad
The Real Life MBA - Cosmikids - Learning The EQ Way
When a man went for a stroll, he met a new mother of two who was taking a stroll with her two kids in the pram. One boy and one girl. Introducing them to the man, she said, ‘Hey look, this little boy, his name is so and so and he is a doctor and this little girl here is so and so and she is a lawyer.’ They haven’t been able to walk on their two feet yet but the plans of their successful lives have been made. Or take another example from the movie 3 Idiots, where the profession of Mona Singh’s un-born child was already decided. The question we must ask ourselves is, are we engineers, doctors, lawyers, MBA or are we beyond that? Can we let our academics and profession define who we are as individuals? Is it time that we step out of our conventional roles and go on a journey of self-exploration and discovery and decide for ourselves what we really want to do?
Team InsideIIM
The Art Of Cause Marketing - Priyanka From IIM Lucknow
Cause-related marketing is when for-profit and not-for-profit organisations take up an initiative for mutual benefit. Social responsibility is the new norm. It sells like hot cakes among today’s aware consumers and is much sought after by most of the organisations to market themselves. The percentage of consumers who shift brands just because of their association with a social cause is as high as 87% and this preference is increasing at an alarming rate.
Priyanka Grover
Pearls Of Wisdom By Gandhiji - Strategy With RS
Did you know that Steve Jobs admired Mahatma Gandhi because of the way Gandhiji thought? Differently from the rest of his peers!
Rajesh Srivastava
Indian Start-ups And The Certain But Uncertain Industry-leading Position Of Flipkart
In India, start-ups are blooming in various fields ranging from education, IT, real-estate, e-commerce etc. Various initiatives have been taken by government to promote start-ups. Some initiatives like ‘Start-up India’, ‘Make in India’ and ‘Mudra Bank’ have helped the start-ups in terms of tax exemption, capitalization etc. But the problem has not been solved at the grass roots level. The issue of execution still remains an issue in the country.
Nikhita Basti
Down The Memory Lane In A Poké Ball - Pokémon Go At IIM Rohtak
Sometimes it’s as simple as making your audience smile. Riding high on a wave of nostalgia of the ‘90s kids surrounding the Pokémon franchisee, Pokémon Go has taken the world by storm. The location-based, augmented reality (AR) mobile gaming app has gone viral, and its success may be attributed to the fact that it is helping young adults to rediscover their childhood dreams. For most ‘90s kids, it was a ritual to sit and watch the show at 5:00 pm after school every day. Cashing in on this memory, Niantic Inc. has made a game where players roam around, smartphone in hand, with an intention of capturing nearby Pokémons by flicking their Poké Balls. Just by staying hooked to your smartphone, you get to fulfill your fantasy of catching all the Pokémons.
IIM Rohtak