MBA Alumni

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Marketing Myths

Marketing Myths

The first question that arises in our mind when we go for MBA is about the specialization. Be it Finance/Marketing/Operations/HR etc, this is the most important question of your career at that point, as it might as well be the field in which you’ll have to work for at least some years. If you’re interested in Marketing, at some point, you’ll get to know about the biggest myths of Marketing, i.e. marketing and Sales are the same. Also, selling is an easy job and anyone can do it. Let’s try to prove that wrong.

IIM Bodh Gaya
'IIM Rohtak Wants To Lead From The Front In Sowing The Seeds Of Entrepreneurship In India.' - Interview with Dr. Venkatesh Murthy - Faculty at IIM Rohtak

'IIM Rohtak Wants To Lead From The Front In Sowing The Seeds Of Entrepreneurship In India.' - Interview with Dr. Venkatesh Murthy - Faculty at IIM Rohtak

Dr. Venkatesh Murthy is a faculty in the area of Business Environment at IIM Rohtak. He holds doctoral degree in the area of Social Sciences from Tata Institute of Social Sciences (TISS) Mumbai. His research work includes various domains in Social Sciences, Corporate Social responsibility, Small Family Business, and Institutional Economics. At present, some of his research work is under review with the national and international journals. He also teaches kids from underprivileged section of society and is soon getting an educational institute registered for them. He likes cycling, swimming and Reading.

IIM Rohtak
How Smart Is India’s Smart City Program?

How Smart Is India’s Smart City Program?

India has for long been known for fragmented technology deployment that has lead to islands of automation and pockets of excellence. But when it comes to Smart Cities, a structured approach is paramount to Smart Cities seeing the light of day in India.

Srinivasan R
MBA Alumni | InsideIIM