MBA Alumni | InsideIIM

You Need A Career Strategy

So what exactly is Career Strategy? It’s just a fancy jargon for Career Plan! Do you have a career plan? Do you know what you want and where do you want to be in the next 5 years or 10 years or 20 years? Many a times, we choose a career path which is not right for us. We spend years doing something at which we may be good at but it doesn’t interest us or doesn’t inspire us. Or we may spend time doing something we don’t want to do and we aren’t good at it but we still do it as it is a “safe” option. Or maybe we do it because our parents want us to pursue it or our friends are pursuing it. But it is YOUR career! Instead of changing your career path, START with a STRATEGY so that you always have the privilege to pursue whatever it is that you’re ‘destined’ to.

Nidhi Malkan04 Jun 2016

Why You Should Unleash The Writer In You

Although we all have the ability to write, we usually lack the inclination to write. Writing is an art which can be only mastered through practice and effort. While writing is done professionally, it also shows up in multiple facets of our lives which makes it too important to ignore.

Eton Pinto03 Jun 2016

Issues Faced By An Author, The MBA Perspective - Disha From IIM Calcutta (PGPEX)

An MBA education teaches you so many things. But most are forgotten as we move along our jobs. Unless of course, you are an entrepreneur. The journey as an author has made me relive all the fundamentals of MBA starting from finance and marketing to people management. From a finance point of view, getting a book out is a huge investment. Contrary to popular myths that as an author, you make a lot of money; if you are a fast time author, money is the last thing you should expect. In fact, over the last month , I have told a lot of aspiring writers that write for passion but not for money. You earn minuscule on the book. Depending on your publisher, you sometimes even need to buy some minimum copies which cost you a lot. Then comes the point of spreading awareness about your book. A lot of free copies may have to be given out just to arouse people’s interest. People even hire PR agencies to get their books across to the mainstream. I too contemplated doing that. But the money they quote simply makes you jump out of your seats! On the marketing front, in the age of digital media you are connected to friends and can coax them to buy and rate your book. But beyond a few friends, scaling is not an easy job. What will engage people? What will prompt them to buy your book? What will differentiate your product from others in the market? Questions like these just keep popping in your head. And you are left juggling with ideas, putting all the ‘gyaan’ of your marketing classes to use… And then there are people management issues. Some will like your book, some will not. Some may keep bragging to be given a ‘free’ book. Some may feel you are acting pricey even if you are ‘genuinely’ busy. The book is like your baby. So on your part, you need to be careful that even negative feedback is taken well by you.. I even had a person telling me why I had ‘stolen’ his name without his permission. There are always reviews flowing in. You keep reminding friends to keep posting reviews. Remind some others to buy the book if they have not already. Sometimes you feel bad when despite constant reminder, even a good friend does not buy the book. But all in all, its an entrepreneurial venture in itself. Success or failure is not in my hand, learning definitely is! --------

Disha Chhabra03 Jun 2016

Implications Of A British Exit From The Eurozone

The Eurozone has been dealing with more than its fair share of crises from the Greek bailout to the recent immigration crisis but the exit of a major player like the UK will definitely have long lasting consequences for the EU. UK is the second major economy in the EU and the 6th most competitive European economy. It also has a strong financial and legal environment as well as a strong currency. A Brexit will not only lead to loss of credibility for the Eurozone but a trade restructuring by both parties.

Eton Pinto03 Jun 2016

An Introduction To The Stock Market : Part 2

“I never attempt to make money on the stock market. I buy on the assumption that they could close the market the next day and not reopen it for five years.” –Warren Buffet

Nishant Shah03 Jun 2016

What Happens At A Fresher's Party Inside An IIM

Freshers’ party in any institution marks the commencement of a blissful college life. When this college happens to be Indian Institute of Management, it is the beginning of a dream journey for CAT takers. The first event that makes you realize that you have finally overcome the nerves of quant & verbal and now the challenges are going to be different. From making contacts to making memories, this event incised the realization of being part of IIM Rohtak family. I am giving some fervent insights about this vibrant event, which is, at large my own personal experience.

chetna Chauhan02 Jun 2016

How Color Affects Marketing And Branding

The study of color psychology can greatly help a designer to create not just beautiful but also a profitable product. Using colors in harmony with each other, you can greatly affect a visitor’s behavioral patterns. Color is as important as text: when combined masterfully, these two tools can ease the perception of the image and contribute to better memorability; when the combination is wrong, the outcome may be funny and awkward like this.

Brian Jens02 Jun 2016

'I Learnt Tamil To Deliver Better Results ' - Interview With Lalit Beniwal, Vodafone and IIM Indore Alumnus

Team InsideIIM conducted an interview with Mr Lalit Beniwal from Vodafone India. He is an alumnus of NIT Kurukshetra and IIM Indore. He joined the Discover program in 2012 and is selected for the Columbus program and currently reports at the Vodafone Group at Newbury.

Team InsideIIM01 Jun 2016