Framing Effect On Our Buying Behaviour - Strategy With RS
Let us talk about us. We tend to believe that we are rational & make decisions based on available facts. This is far from true. We tend to get swayed by the way the question is framed – in behavioral science it is termed as ‘Framing Effect’. We behave differently to the same choice depending on how it is presented to us - whither as a loss or a gain; whither as more or less.







