MBA Aspirant

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Framing Effect On Our Buying Behaviour - Strategy With RS

Framing Effect On Our Buying Behaviour - Strategy With RS

Let us talk about us. We tend to believe that we are rational & make decisions based on available facts. This is far from true. We tend to get swayed by the way the question is framed – in behavioral science it is termed as ‘Framing Effect’. We behave differently to the same choice depending on how it is presented to us - whither as a loss or a gain; whither as more or less.

Rajesh Srivastava
Sparks - Taking off @IIFT - From Delhi to Dubai

Sparks - Taking off @IIFT - From Delhi to Dubai

Sparks. The very word ignites one’s imagination, fuelling hope, growth & desire. Nothing could better describe someone just entering B School. We at IIFT, wanted to share with you, first and foremost, what it’s like to go through the portals of the best B Schools, and the bright sparks you’ll meet there. Each week, we bring you stories to fire your dreams. Stories from the unique paths through MBA, that thrive at IIFT.May these sparks always light your paths.

MediaCommittee IIFT
What I Learnt From Taxi Drivers In Dubai - Strategy With RS

What I Learnt From Taxi Drivers In Dubai - Strategy With RS

I travel to Dubai often. And travel in cab to get around. I make it a point to strike a conversation with the taxi drivers to understand the way they think. Most of the cab drivers, I have met, hail from Peshawar. To them I pose 2 simple questions?

Rajesh Srivastava
MBA Aspirant | InsideIIM