MBA Aspirant

Guilt .. Guilt... Guilt Marketing

The encyclopedia of psychology defines guilt as an emotional state produced by thoughts, that we have not lived up to our ideal self and could have done otherwise. Extending on similar lines, consumer guilt has been defined as a negative feeling resulting from a consumer decision that is against one’s ideals. The psychological models of consumer decision making generally concentrate on cognitive processes like influence, motivation etc. These are derived by various emotions in the human brain like happiness, guilt, pride and others. “Open happiness” by Coca cola or “kuch meetha ho jaye” by Cadbury’s diary milk touch upon the happiness quotient.

Madhya Pradesh as a Manufacturing Hub - From the IIM Indore Director's Desk

When prominent demographer Ashish Bose suggested the name “Bimaru” for the collective of four north Indian states that were struggling to perform well on both the economic and social fronts, little did he realize that this name would stick for several decades to follow. But, it’s now a moniker that at least one of the four states – Madhya Pradesh – is keen to shed as it projects itself as a growth state for the future.

Reflections on a trip to Odisha and Rajasthan - From IIM Indore Director's Desk

I just got back to Indore after a week in Odisha, Delhi and Rajasthan. It was a good trip, and set me thinking on multiple fronts.

IIM Raipur increases PGP intake by 20 seats. Hikes Tuition Fee by 10%

There will be more seats on offer for Post Graduate Programme (PGP) in Management aspirants at IIM Raipur, but at a higher fee. The Indian Institute of Management Raipur will add 20 more students to PGP 2015-17, as the premier institute aims to cater to the dynamic market. Now, the total PGP strength has increased to 140 from 120.

SIBM Bengaluru | Interim Placement Report - 2015

IIM Indore Through Lenses Of An Exchange Student - University of Münster, Germany

We have always seen students of IIMs going on exchange to universities abroad. In the same set up, students from abroad come to our universities in India. David Merzger is one such student from Germany, who had come for a term to IIM Indore. He is pursuing masters in studies of business administration from Westfälische Wilhelms-Universität Münster, Germany. David is interested in finance, and has gained hands on commercial experience in financial services back in Germany during his internship with several companies. As part of social activities, he has also worked for civilian service. Let’s check out what he thinks about IIM Indore.

Final Placements : IIM Bangalore - Class of 2015

You would think the premier schools of India will lead the way in what can be described as a super hit placement season across campuses. IIM Bangalore's placement season only strengthens that belief. As has been the trend for this batch everywhere, E-Commerce is the sector firing on all cylinders. Amazon and Snapdeal made 17 offers each. Similarly, the private equity and venture capital scene at IIM Bangalore seems to be up again (It could also just be that they are revealing more names this year. Either way it looks good). The Consulting domain has snapped up a whopping 30% of the batch with the biggest names in the business all being there. Banking and Finance though half the size of Consulting still outshines Sales & Marketing. Another remarkable statistic is that 60% of the batch had a PPO or a Lateral Job offer in hand before the placement season began. Nearly 33% of the batch bagged PPOs in a batch of 400 odd. It is more than the batch size of a few schools like JBIMS!

IIM Tiruchirappalli - Summer Placements - Class of 2016

Summer Placements 2015