MBA Aspirant

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Marketing in the Digital Space

Marketing in the Digital Space

Garima Jain, Manager at Johnson and Johnson and also an alumna of IIM Indore and Carnegie Mellon has created a learning module on Marketing in the Digital Space for the benefit of the community of students and professionals on InsideIIM.com. We cover SEO/SEM, Social Media Marketing, Crisis Management and Measuring ROI.

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"We pioneered the Tweet-to-order mechanism" - In conversation with Raghav Joshi - Head of Operations, FAASOS Bangalore (Part 1)

"We pioneered the Tweet-to-order mechanism" - In conversation with Raghav Joshi - Head of Operations, FAASOS Bangalore (Part 1)

Haven’t each one of us fancied ourselves as restaurant owners at some time or the other? How complicated would it be to start and run a chain of restaurants? What would be the choice of cuisine? What about the economics of the whole set-up- what would be the input costs, fixed costs, mark-up, and profits? What would it be like to be hard at work when the whole world is out having a good time? To answer all these and many other questions, we did a recent Google Hangout with Raghav Joshi, Head of Operations – FAASOS Bangalore.

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'Accuracy is more important than Attempts'

'Accuracy is more important than Attempts'

In week 5 of our Ask the Expert section, Parag Chitale from CPLC takes questions on non-engineers' fear of Quant, clashing of university exams with the CAT and strategies to tackle different entrance exams.

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When a Placement Committee became Social Media Police

When a Placement Committee became Social Media Police

If you think freedom of expression is endangered due to the presence of illiterate politicians or insecure leaders and ministers, think again. 20-24 year old Business school students have given themselves the license to gag their fellow mates. Not only do they have the power to gag, they also have the authority to punish.

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The Children of the Railway Platform

The Children of the Railway Platform

It was the social awareness program, a four credit course, towards the end of the first year that gave me an opportunity to work with this NGO serving the underprivileged in the streets of British Calcutta. On my first day, I had expected that unlike the slums in trans-yamuna delhi and Bombay’s Dharavi, the little kids here won't be able to communicate in Hindi. But, to my surprise, they were not only fluent and in Hindi but at times they would speak even Oriya.

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