Garima Jain, Manager at Johnson and Johnson and also an alumna of IIM Indore and Carnegie Mellon has created a learning module on Marketing in the Digital Space for the benefit of the community of students and professionals on InsideIIM.com. We cover SEO/SEM, Social Media Marketing, Crisis Management and Measuring ROI.
It has been created focusing on key aspects only and is short and concise. It has been broken down into 5 Module with the first module just being a basic introduction. The entire course is available here with a discussion section to interact directly with Garima.
Please find below embedded videos.
Module 2 - SEO/SEM
Module 3 - Social Media Marketing
Module 4 - Crisis Management
Module 5 - Measuring ROI