Things To Expect When You Join Asian Paints As A Newbie, Ft. Pazhani Raj Thanuj Chandrasekharan
Asian Paints has been an organization close to my heart right from the start of my SPJIMR days. This is on account of their brilliant marketing strategy and branding done throughout the years. The mascot of ‘Gattu’ which was conceived as early as 1954 has been on my mind since childhood. Asian Paints has been a market leader due to its excellent capital allocation, working capital cycle management, and amazing leadership team. The firm invests heavily in technology and was among the first companies to invest in a supercomputer in India to analyze paint sales over the years and develop predictive models on the shades of paints being sold in different geographies. The firm has an enriching talent pipeline with veterans moving up the corporate ladder to lead the company over the years. I have always been in awe of the passion of the ambitious business teams and the clear vision of the leaders. The Campus Pre-Placement Talk had thrown light on how leaders are molded and nurtured at Asian Paints and how employees are at the core of everything they do. These factors played a major role in my decision to choose Asian Paints as my employer of choice.





