Why Holding IPL During A Pandemic Was Necessary | Dekoded Ep 5
IPL 2020 is about to kick-off in a few hours. The cricketing extravaganza that has for years worked as a massive crowd puller, would be held in UAE this time, without any audience at the stands. At a time, when the entire world is reeling from the economic downturn, rising COVID cases, and uncertainty, IPL has gone on with a motto of ‘the show must go on’! And rightly so, because it's not just about the tournament, it's about the broadcasters, advertisers, brands, and the entire IPL ecosystem that is a billion-dollar industry in itself. But, what exactly makes IPL such a big brand? We tried to Dekode this through the 4 Ps of marketing and branding for IPL in this episode of Dekoded, where we decode things from the everyday world.







