InsideIIM

MBA Aspirant

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3 Major Skills Every Marketeer Needs To Have Ft. Dr. YLR Moorthi, IIM Bangalore | Part 2

3 Major Skills Every Marketeer Needs To Have Ft. Dr. YLR Moorthi, IIM Bangalore | Part 2

Continuing his talk with us, Prof. YLR Moorthi takes us through some very important insights from the world of marketing. From examples of companies who have nailed the marketing game, to skills that you will need to develop if you want to build a career in marketing, he covers it all. How does psychology play a role in branding and marketing? What is the world of marketing going to look like post-covid? Get answers to these questions, and more, in this video!

Team InsideIIM
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Why Are Indian Universities Not In The Top 30 Of The QS University Rankings?

Why Are Indian Universities Not In The Top 30 Of The QS University Rankings?

QS University Rankings for the year 2021 are finally out! QS Rankings is a yearly annual publication of university rankings done by Quacquarelli Symonds headquartered in London. Quacquarelli Symonds is one of the world's largest international higher education networks which connects global universities with students. Wondering why these rankings matter to you? Well, for starters they tell you where your favourite b-school stands. And the second most important reason is the methodology. Universities that are part of these rankings are measured on a variety of criteria like academic reputation, university reputation, recruiter ranking, etc. These rankings tell you if the top universities are worth your investment. But, surprisingly, Indian colleges and b-schools didn’t even rank in the top 30s in QS Rankings, so forget the top 5s. How is this possible? Let’s find out. 

Poonam Das
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Most Marketing Folks Have The Wrong Notion About Marketing Ft. Dr. YLR Moorthi, IIM B | Part 1

Most Marketing Folks Have The Wrong Notion About Marketing Ft. Dr. YLR Moorthi, IIM B | Part 1

Marketing isn’t everyone’s cup of tea. However, if you are someone who’s acquired a taste for brands, marketing, and sales, then this video is certainly for you! In this video, we spoke to Dr. Y. L. R. Moorthi, a faculty member of IIM Bangalore who has worked for several years in the industry in varied fields like Production Planning, Oil Exploration, Mechanical Design, Systems Analysis, Software Development etc. Dr. Moorthi brings his rich experience to the classroom at IIM Bangalore. In this video, he answers the top 10 most asked marketing questions.

Team InsideIIM
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IIMs A,B,C Are India's Top B-Schools | SPJIMR Ranked Below IITs And New IIMs - NIRF MBA Rankings 2020

IIMs A,B,C Are India's Top B-Schools | SPJIMR Ranked Below IITs And New IIMs - NIRF MBA Rankings 2020

The MHRD has released the NIRF MBA rankings for 2020! Much like previous years, the holy trinity of IIMs - Ahmedabad, Bangalore, and Calcutta - have been ranked as India's top-3 business schools, as was expected. However, the NIRF rankings for 2020 also have many odd features - SPJIMR has been ranked below the IITs and new IIMs, IIFT appears to be in the same league as TAPMI, GLIM and ICFAI. Across other parameters like Perception, IIM Trichy has been ranked above XLRI and IIM Indore, while MDI Gurgaon has been ranked below b-schools like PSG, LIBA, and Anna University. These are major highlights from the NIRF MBA rankings for 2020!

Team InsideIIM
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Guide To Prepare For CAT 2020 | Pratibha's CAT Prep Strategy

Guide To Prepare For CAT 2020 | Pratibha's CAT Prep Strategy

A year ago, before joining MDI Gurgaon, I was one of the CAT aspirants among lakhs who had the same feeling of uncertainty as anyone else. Straight after engineering, I decided to take a year gap to prepare for CAT 2018 with complete rigour. To put things into perspective, CAT 2018 was my second attempt and I had scored 90.7% OA in CAT 2017.

pratibha goenka
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How To Survive The First Three Months In A B-School | Part 1

How To Survive The First Three Months In A B-School | Part 1

As the results season is going on, social media is flooded with a lot of happy posts- Hey! I got admission in my dream b-school. A very big congratulations to all those who made it this year and all the best to the warriors who will give it another try the next year!

Anonymous Writer
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