It’s MBA interview season again and one year into my own B-school journey the memories are still fresh. The last-minute prep, the anxiety, the hope… even the google search “Should I accept the toffee after IIM interview?”, it’s all coming back to me now. Yet, after all this time, one admission process stands out in my memory – that of SJMSOM, IIT Bombay.
Nestled amidst a canopy of trees to your right as you enter the IIT Bombay campus, the School of Management is as much of a serene, dainty place as it is full of life and activities. Once I set my foot into the place, I realized I would absolutely fall in love with it by the time I graduate in two years.
Before the text starts getting saffron or blue and white, let me shed some light on a few common terms and their connection in the field of branding and marketing:
Wondering how your life at IMT would be like? Want to know how the entire b-school experience helps you in your holistic development? We all know curiosity killed the cat, hence we have decided to reveal everything about the campus life at IMT. We’ve got two first-year students of IMT Ghaziabad for a LIVE webinar. They will tell you everything about the campus, student life, committees, winning competitions and other things, which will contribute to your holistic healing.
Kurkure started as a bridge snack between the desi namkeen and western potato chips category to bring the goodness of chips and spicy flavours of different states of India to life. It was introduced as a national brand for an anytime and anywhere snack. It has now become a loved brand under Pepsico but was initially launched under Leher with the tagline, ‘Kya Karein Control Nahi Hota’ to stress upon the irresistible taste of Kurkure. Even the name Kurkure was suggested after a market survey where the respondents rated the crunchiness (Kurkura) as the most beloved characteristic of the product. It has always been positioned as ‘Apna Kurkure’ with a pinch of Indianness both in terms of taste and advertisements. The core message of the brand is that it brings the whole family together and the same is portrayed in all its vernacular commercials (be it Tamil/Bengali). #TedhaHaiParMeraHai #TedhiMedhiFamily started with Juhi Chawla (who matches well with the desi and vibrant nature of the product) and her imaginary family and was followed by Parineeti Chopra (#RemixBahurani) and her family of celebrities (including Boman Irani and Farida Jalal). The core value of togetherness always remained the same in whatever twist they brought in their product. Family Express was the first of its kind marketing campaign where user-generated content was printed in thousands of packets of chips all throughout India. Kurkure has been constantly drawing insights from Indian families.
Darshi had difficulty from the very beginning to see things clearly. Along with the problem in her vision, she could not differentiate colors from a young age as well. Things became difficult while she was growing up because coping up with the world asks you to be at your best game. But, Darshi never gave up!
When you join an organization, what do you consider the most? What is the one factor that drives you to take up the job opportunity and start working on it? With Millenials coming to the workforce in more numbers, the companies are changing the way they reach out to people who would like to work for any particular organization. There are a few metrics that people joining an organization keep in mind. This doesn't only help them set an expectation in their minds about the particular role, but allows them to develop and perform better within the organization.
With the CAT done and dusted, the only hurdle that lies in front of MBA aspirants is the WAT GD-PI processes. And what better than to learn from the experience of those who have already made their way through the same hurdles. Here we are in Part 4 of this series, where we share the WAT-PI experience of Shubham Lohakare in his admission process for IIM Lucknow. (Here are the references for Part1, Part2 & Part3 of this series)
It’s MBA interview season again and one year into my own B-school journey the memories are still fresh. The last-minute prep, the anxiety, the hope… even the google search “Should I accept the toffee after IIM interview?”, it’s all coming back to me now. Yet, after all this time, one admission process stands out in my memory – that of SJMSOM, IIT Bombay.
Nestled amidst a canopy of trees to your right as you enter the IIT Bombay campus, the School of Management is as much of a serene, dainty place as it is full of life and activities. Once I set my foot into the place, I realized I would absolutely fall in love with it by the time I graduate in two years.
Before the text starts getting saffron or blue and white, let me shed some light on a few common terms and their connection in the field of branding and marketing:
Wondering how your life at IMT would be like? Want to know how the entire b-school experience helps you in your holistic development? We all know curiosity killed the cat, hence we have decided to reveal everything about the campus life at IMT. We’ve got two first-year students of IMT Ghaziabad for a LIVE webinar. They will tell you everything about the campus, student life, committees, winning competitions and other things, which will contribute to your holistic healing.
Kurkure started as a bridge snack between the desi namkeen and western potato chips category to bring the goodness of chips and spicy flavours of different states of India to life. It was introduced as a national brand for an anytime and anywhere snack. It has now become a loved brand under Pepsico but was initially launched under Leher with the tagline, ‘Kya Karein Control Nahi Hota’ to stress upon the irresistible taste of Kurkure. Even the name Kurkure was suggested after a market survey where the respondents rated the crunchiness (Kurkura) as the most beloved characteristic of the product. It has always been positioned as ‘Apna Kurkure’ with a pinch of Indianness both in terms of taste and advertisements. The core message of the brand is that it brings the whole family together and the same is portrayed in all its vernacular commercials (be it Tamil/Bengali). #TedhaHaiParMeraHai #TedhiMedhiFamily started with Juhi Chawla (who matches well with the desi and vibrant nature of the product) and her imaginary family and was followed by Parineeti Chopra (#RemixBahurani) and her family of celebrities (including Boman Irani and Farida Jalal). The core value of togetherness always remained the same in whatever twist they brought in their product. Family Express was the first of its kind marketing campaign where user-generated content was printed in thousands of packets of chips all throughout India. Kurkure has been constantly drawing insights from Indian families.
Darshi had difficulty from the very beginning to see things clearly. Along with the problem in her vision, she could not differentiate colors from a young age as well. Things became difficult while she was growing up because coping up with the world asks you to be at your best game. But, Darshi never gave up!
When you join an organization, what do you consider the most? What is the one factor that drives you to take up the job opportunity and start working on it? With Millenials coming to the workforce in more numbers, the companies are changing the way they reach out to people who would like to work for any particular organization. There are a few metrics that people joining an organization keep in mind. This doesn't only help them set an expectation in their minds about the particular role, but allows them to develop and perform better within the organization.
With the CAT done and dusted, the only hurdle that lies in front of MBA aspirants is the WAT GD-PI processes. And what better than to learn from the experience of those who have already made their way through the same hurdles. Here we are in Part 4 of this series, where we share the WAT-PI experience of Shubham Lohakare in his admission process for IIM Lucknow. (Here are the references for Part1, Part2 & Part3 of this series)
