I was 9 years old, then my grandfather used to walk me around our under-construction house. I used to run around, jump over some bags, which had a bright red-yellow logo on it. Something, that after so many years, has still stayed in my head. Those were Ultratech cement bags and the logo on the sides was the Aditya Birla Group logo. Just like it has that logo left an unforgettable impression in a child’s mind, Aditya Birla Group has made a very strong and positive reputation in various fields like non-ferrous metals, construction, textiles, fashion, telecommunication and financial services.
Day in and out, Week in week out, the chyme that resonated in my ears frequently, incessantly and above all was the one I had a pure admiration to, none other than our own…Indian born, internationally acclaimed, Aditya Birla Group! As the name echoed, the tunes of humility came along and when jotted down said….
The first thing that comes to my mind when I look at the Aditya Birla Group logo are the iconic brands: Van Heusen, Vodafone Idea. I will briefly talk about my interesting experiences with the brands.
Van Heusen -
For me, Van Heusen stands for class. It all started when I was out of school, and out of uniforms. Coming from a traditional Indian family, I was expected to attend wedding ceremonies of my close relatives and help out in the proceedings regularly. One particular wedding experience makes me remember Van Heusen distinctly.
As the popular saying goes, “If you want to go ahead, go alone. But if you want to go far, go together.” Aditya Birla Group has taken India to new heights since the past 162 years. Being India’s third largest conglomerate, it is no surprise that we are surrounded by its product which has made people’s lives easy and comfortable. In fact, I am writing this article on a hotspot delivering Idea’s 4G, wearing a T shirt and a pair of trousers bought from a Pantaloons outlet from a mall, sitting inside a building made of Ultratech cement along with some metals of Hindalco Industries. Well my wardrobe is not just restricted to that, most of my formal outfits are from some or the other ABG’s inhouse brands like Louis Philippe, Van Heusen or Peter England. I feel safe and secured as I have my health insurance done by one of the subsidiaries of Aditya Birla Capital. As I am a student of management in India, I have plans of buying a car of my own, for which I would be relying on ABG’s lending mechanism. ABG has integrated itself with the lives of people so well that it cannot be replaced in the years to come. Apart from utilities, ABG’s presence in financial services has made a mark on India as well as on the world. Like every other aspect of life, there are ups and down in my life as well. At a very early stage of my life, I lost my father to an accident and he left us with my mother and a younger sister. I was in class 12th and had my career lined up ahead of me. I cleared my board exams and my extended family which lived in Jaipur, started pushing us to move to Jaipur and they thought we would be unable to manage in Delhi. We moved to Jaipur, but my mother who is a yoga therapist was not able to run her business well as she used to do in Delhi. Even the quality of education was not up to the mark. Since we were always used to being self-dependent, we made a collective choice of moving back to Delhi. Every member of the family was against us and we too, did not have a concrete plan in place. But we had a hope that we will be able to manage ourselves in such a hard time and will be able to break all barriers of orthodoxy. Integrity and commitment helped us make this tough transition seamlessly. From then on, we have flourished and now I am at a stage to present this story of mine through a platform provided by ABG, to voice out my story to a wide range of audience and send out a message to each and every person in this country that, if one truly follows his or her passion, he/she can speed up the process of their growth manifolds. A clear vision with a strong value and belief system can make all the difference. We, the leaders of tomorrow, will make this Earth a better place to live.
Aditya Birla Group, an Indian group of companies older than the country itself has been deeply ingrained in our lives from telecom and IT services to textile and financial services.
One of the products of Aditya Birla group of Companies closest to my heart is from the Hindalco Group and that is the brand of Fresh Wrapp The brand has always reminded me of one thing and that is home , Especially of one of my most favourite individuals in the world and that is my Mom , and the very sound of the aluminium foil being wrapped meant happiness because It meant that my dearest Mom had wrapped in one of my most favourite dishes in the world and that is her parathas, I always remember having the aluminium packet always after being used was then used by us school children to play our favourite game of cricket after having wrapped it into a ball before being thrown into a dustbin , School came to an end and college began and that wrapper still carries many memories because being in Mumbai , a city that never sleeps meant that I had to have my breakfast on the go and so I remember running for the morning bus with my college bag on my shoulders and my sandwiches wrapped in the foil after which the ball of foil was used to test my throwing skills seeing how well I could aim it into the dustbin nearby (A practice I would not recommend for any of my friends) I finished my graduation and the tin foil still hasn’t left by my side now that I have come to SIBM Pune to pursue my MBA, but this time it means Good news as it carries my parathas and things that make me nostalgic , the nostalgia of home , every time there is an aluminium foil entering my hostel room it disappears behind the devouring faces of all my roommate To be honest Aditya Birla Group has had many products which may have helped me but this one is the one that has a soft corner in my heart because it does remind of the one closest to my heart , My Mom , Let me tell you one incident however that somehow has made Freshwrapp, even more memorable to me than it ever has before, Being a volunteer to teach the orphaned children in my parish, one night we had decided to spend an entire night with them, At night we decided to make some burgers on a charcoal burner, On account of us volunteering each of the ones who took part in the activity received an extra burger to carry home , which we had wrapped in our respective Freshwrapp foils , On the next day, Our superior told us this story , On his return he was sitting at the bus stop awaiting the bus and he saw a man in tattered clothes , who stared hungrily at the aluminium foiled hamburger in his hand , Realizing that he might be hungry my superior decided to give him the burger, On receiving the burger the man whistled out , Slowly but surely five children came running towards him as he divided the burger into 5 different parts as they wolfed down the entire burger , I think that those children may have barely got something to eat but my senior told me that they did look satisfied , In the end Freshwrapp not only managed to keep food fresh, but also keep refresh a starving family of six
Known to be India's first global company, Aditya Birla Group has become a household name today. Being a multinational conglomerate, with a net worth of US $44.3 billion, the business is widespread in sectors of metals, textile, black carbon, telecom and cement. No doubt that failure of an encounter with any of their products is highly unlikely. ABG stands number one in aluminum rolling, viscose staple fibre and carbon black globally and is the third largest producer of cement in the world.
I was 9 years old, then my grandfather used to walk me around our under-construction house. I used to run around, jump over some bags, which had a bright red-yellow logo on it. Something, that after so many years, has still stayed in my head. Those were Ultratech cement bags and the logo on the sides was the Aditya Birla Group logo. Just like it has that logo left an unforgettable impression in a child’s mind, Aditya Birla Group has made a very strong and positive reputation in various fields like non-ferrous metals, construction, textiles, fashion, telecommunication and financial services.
Day in and out, Week in week out, the chyme that resonated in my ears frequently, incessantly and above all was the one I had a pure admiration to, none other than our own…Indian born, internationally acclaimed, Aditya Birla Group! As the name echoed, the tunes of humility came along and when jotted down said….
The first thing that comes to my mind when I look at the Aditya Birla Group logo are the iconic brands: Van Heusen, Vodafone Idea. I will briefly talk about my interesting experiences with the brands.
Van Heusen -
For me, Van Heusen stands for class. It all started when I was out of school, and out of uniforms. Coming from a traditional Indian family, I was expected to attend wedding ceremonies of my close relatives and help out in the proceedings regularly. One particular wedding experience makes me remember Van Heusen distinctly.
As the popular saying goes, “If you want to go ahead, go alone. But if you want to go far, go together.” Aditya Birla Group has taken India to new heights since the past 162 years. Being India’s third largest conglomerate, it is no surprise that we are surrounded by its product which has made people’s lives easy and comfortable. In fact, I am writing this article on a hotspot delivering Idea’s 4G, wearing a T shirt and a pair of trousers bought from a Pantaloons outlet from a mall, sitting inside a building made of Ultratech cement along with some metals of Hindalco Industries. Well my wardrobe is not just restricted to that, most of my formal outfits are from some or the other ABG’s inhouse brands like Louis Philippe, Van Heusen or Peter England. I feel safe and secured as I have my health insurance done by one of the subsidiaries of Aditya Birla Capital. As I am a student of management in India, I have plans of buying a car of my own, for which I would be relying on ABG’s lending mechanism. ABG has integrated itself with the lives of people so well that it cannot be replaced in the years to come. Apart from utilities, ABG’s presence in financial services has made a mark on India as well as on the world. Like every other aspect of life, there are ups and down in my life as well. At a very early stage of my life, I lost my father to an accident and he left us with my mother and a younger sister. I was in class 12th and had my career lined up ahead of me. I cleared my board exams and my extended family which lived in Jaipur, started pushing us to move to Jaipur and they thought we would be unable to manage in Delhi. We moved to Jaipur, but my mother who is a yoga therapist was not able to run her business well as she used to do in Delhi. Even the quality of education was not up to the mark. Since we were always used to being self-dependent, we made a collective choice of moving back to Delhi. Every member of the family was against us and we too, did not have a concrete plan in place. But we had a hope that we will be able to manage ourselves in such a hard time and will be able to break all barriers of orthodoxy. Integrity and commitment helped us make this tough transition seamlessly. From then on, we have flourished and now I am at a stage to present this story of mine through a platform provided by ABG, to voice out my story to a wide range of audience and send out a message to each and every person in this country that, if one truly follows his or her passion, he/she can speed up the process of their growth manifolds. A clear vision with a strong value and belief system can make all the difference. We, the leaders of tomorrow, will make this Earth a better place to live.
Aditya Birla Group, an Indian group of companies older than the country itself has been deeply ingrained in our lives from telecom and IT services to textile and financial services.
One of the products of Aditya Birla group of Companies closest to my heart is from the Hindalco Group and that is the brand of Fresh Wrapp The brand has always reminded me of one thing and that is home , Especially of one of my most favourite individuals in the world and that is my Mom , and the very sound of the aluminium foil being wrapped meant happiness because It meant that my dearest Mom had wrapped in one of my most favourite dishes in the world and that is her parathas, I always remember having the aluminium packet always after being used was then used by us school children to play our favourite game of cricket after having wrapped it into a ball before being thrown into a dustbin , School came to an end and college began and that wrapper still carries many memories because being in Mumbai , a city that never sleeps meant that I had to have my breakfast on the go and so I remember running for the morning bus with my college bag on my shoulders and my sandwiches wrapped in the foil after which the ball of foil was used to test my throwing skills seeing how well I could aim it into the dustbin nearby (A practice I would not recommend for any of my friends) I finished my graduation and the tin foil still hasn’t left by my side now that I have come to SIBM Pune to pursue my MBA, but this time it means Good news as it carries my parathas and things that make me nostalgic , the nostalgia of home , every time there is an aluminium foil entering my hostel room it disappears behind the devouring faces of all my roommate To be honest Aditya Birla Group has had many products which may have helped me but this one is the one that has a soft corner in my heart because it does remind of the one closest to my heart , My Mom , Let me tell you one incident however that somehow has made Freshwrapp, even more memorable to me than it ever has before, Being a volunteer to teach the orphaned children in my parish, one night we had decided to spend an entire night with them, At night we decided to make some burgers on a charcoal burner, On account of us volunteering each of the ones who took part in the activity received an extra burger to carry home , which we had wrapped in our respective Freshwrapp foils , On the next day, Our superior told us this story , On his return he was sitting at the bus stop awaiting the bus and he saw a man in tattered clothes , who stared hungrily at the aluminium foiled hamburger in his hand , Realizing that he might be hungry my superior decided to give him the burger, On receiving the burger the man whistled out , Slowly but surely five children came running towards him as he divided the burger into 5 different parts as they wolfed down the entire burger , I think that those children may have barely got something to eat but my senior told me that they did look satisfied , In the end Freshwrapp not only managed to keep food fresh, but also keep refresh a starving family of six
Known to be India's first global company, Aditya Birla Group has become a household name today. Being a multinational conglomerate, with a net worth of US $44.3 billion, the business is widespread in sectors of metals, textile, black carbon, telecom and cement. No doubt that failure of an encounter with any of their products is highly unlikely. ABG stands number one in aluminum rolling, viscose staple fibre and carbon black globally and is the third largest producer of cement in the world.
