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MBA Aspirant

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Ten Crucial Recruitment Reports Every MBA Aspirant And B-School Student Must Read In 2020

Ten Crucial Recruitment Reports Every MBA Aspirant And B-School Student Must Read In 2020

How likely are you to be happy with your job after an MBA? What is an ideal salary expectation to have post-MBA, and are those expectations actually met? Which are India's most desirable business schools? How big a role does money actually play in the decision to pursue an MBA? These are some of the many questions which, if answered, can bring a certain amount of clarity to both MBA aspirants as well as business school students about their post-MBA careers. In fact, by the time you're done reading all reports, you will perhaps even know which companies you want to work with in the industry of your choice!

Team InsideIIM
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Gender Neutral Marketing: Rising Beyond Pink And Blue

Gender Neutral Marketing: Rising Beyond Pink And Blue

Men are from Mars and Women are from Venus. This is the epigram we all have come across in our life. Gender has turned out to be one of the most debated discussions, renegotiating across cultural, social, political and commercial realms. However, in this era of post-millennials, consumers are upbrought with increased tolerance for non-traditional gender identities. The traditional gender boundaries seem to be progressively getting blurred. Gender-neutral marketing, the present marketing gimmick, is on the verge of breaking the ice with the rise of Fem-vertising and death of Bro-marketing. Brands continuously craft gender ambiguous strategies that allow marketers to tune a voice that resonates with consumer’s entire lifestyle rather than being confined to just gender.

Illuminatix Old Campus
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SPJIMR Mumbai Versus MDI Gurgaon - Which B-School Is Right For You?

SPJIMR Mumbai Versus MDI Gurgaon - Which B-School Is Right For You?

MDI Gurgaon and SPJIMR Mumbai are two of India's premier management institutes. Located in two of the major cities of the country, the institutes provide excellent management education and are counted amongst India's top-15 management institutes. So, do these institutes live up to the hype that surrounds them? If yes, what is it that makes these two institutes stand out from the rest? How do they fare against each other, and most importantly, should you buy into the hype and join either of these institutes? This B-school comparison on SPJIMR Mumbai vs MDI Gurgaon aims to give an in-depth comparison between two institutes, and the objective is for this comparative report to serve as a guideline for aspirants to conduct their own research and establish which B-school would be the right choice for them.

Chirag Shukla
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