What NOT To Do In Your First Class At An IIM
It is said that even a perfect strategy fails if it is not implemented as intended. Well, let me ask you, 'How often has it happened to you that even after being very sure of your strategy and praising your mind for that stupendous thought, you are completely doomed?' That, my friend, is called a ‘Marketing Myopia’ in technical terms; when you are short-sighted and completely neglect various other possibilities and failing to understand the mindset of your consumer.







