MBA Aspirant

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The Much Awaited Lucknow City Run Is Coming Soon!

The Much Awaited Lucknow City Run Is Coming Soon!

Lucknow City Run is an annual 10 km marathon hosted in Gomti Nagar, the heart of the city by students of IIM Lucknow. The initiative is part of the CSR activities conducted under the ambit of IIM Lucknow’s annual business, cultural and sports festival, Manfest-Varchasva, each year.

Divyanshi Bhansali
What Is Brand Valuation?

What Is Brand Valuation?

Recently, you must have come across news of HDFC being named India’s most valuable brand in a report titled Brandz India Top 50 2017 by Kantar Millward Brown and WPP. The report valued HDFC’s brand at US$18 Billion.

Team InsideIIM
'I Aimed To Solve The 25 Questions Of RC In 45-50 Minutes' - Subhrajyoti Saha, 99.64%iler - CAT 2016 - IIM Shillong

'I Aimed To Solve The 25 Questions Of RC In 45-50 Minutes' - Subhrajyoti Saha, 99.64%iler - CAT 2016 - IIM Shillong

My preparation started from March but I was unable to give much time because of academics and college activities. I was able to focus solely on CAT only from July after the end term examinations of my college. During the period from March to July, I tried to go through all the basics of the three sections. Then after July, I started practising questions and previous year papers along with regular mock tests. Regular practice along with mock tests helped me a lot. One thing to note is that all the mock tests should be analysed so that the shortcomings can be identified and worked upon. I worked on my weak areas a lot to improve them along with sufficient practice for the strong areas. Mock tests are an integral part of preparation as one would not be able to judge their preparation without them. Solving questions under time constraints should be practised regularly. Along with full-length mock tests, I gave chapter wise tests and sectional tests on the areas which I was not comfortable with. I think that mock tests are necessary as they help a lot in preparing for the final exam.

PR Cell IIM Shillong
The E.L.I.T.E. Experience At Capgemini

The E.L.I.T.E. Experience At Capgemini

A well-organised first day of induction kick-started the on-boarding of the E.L.I.T.E. General Management Program 2017. The first week comprised of multiple leadership sessions that focused on Capgemini strategy, introduction to the company and FS (Financial Services) as well as domain knowledge sessions by industry experts that gave key insights into the emerging trends in core business domains. There were sessions focused on various business domains such as primers on Insurance, Banking & Capital Markets etc., and also sessions giving a glimpse into technological horizons such as Blockchain, Big Data, API Economy and emerging FinTech trends.

Mrinalini S
Tips To Transform Your Low DI/LR Score To A Winning One

Tips To Transform Your Low DI/LR Score To A Winning One

In the previous two CATs, the DI/LR section has been quite tricky. The level of difficulty has increased over the past few years. It is possible that this year as well, CAT will follow the same trend and the questions will be very different from what you have been practising in your mocks. So how do you make sure that you make the cut and get that competitive score.

Aroon Koshy
MBA Aspirant | InsideIIM