MBA Aspirant | InsideIIM

The Behaviour Economics Behind The New iPhone Launches

It was that time of the year when tech enthusiasts around the world hold their breaths and wait anxiously for the next offering by the tech powerhouse Apple. Tech evangelists spend hours breaking down every possible news the rumour mills churn out and then once again break down every new feature once the phone is finally launched. Price is no barrier to the cult of fans that this brand has amassed but is it just the promise of the most revolutionary design and technology that has driven hordes of people line up for its products over the years? Or is a deeper phenomenon at play here!

PR Cell IIM Shillong09 Oct 2017

Types Of Marketing That You May Have Never Heard Of

All of us are either pursuing MBA or are MBA aspirants. We heard and learnt a lot about marketing - Strategies, Product life cycle, BCG Matrix, STP - to name a few. In and out, we can talk hours about marketing concepts. But, during a summer internship interview for a reputed FMCG company, when I was asked how many types of marketing exists, I did not have a good answer. Next question was to explain some less-popular types of marketing, again I was only able to explain a few.

Sumit Agarwal05 Oct 2017

Consulting Workshop Report - Guesstimates, Case Interviews And Konversations On Journeys

Workshops to Crack the CAT or other Entrance Exams and selecting a b-school are too myopic. Career decisions go beyond how much you score in your CAT or which b-school you select! It ends with selecting the right Career Path and Goal for yourself. And what's the point of cracking the CAT or getting into a b-school if you don't know which career is the best for you. In this series of Offline events, InsideIIM - Konversations aims to help you with making an informed career choice and to move past the RAT race!

Team InsideIIM05 Oct 2017

IIM Calcutta PGPEX VLM - Where The Engineer In You Meets The Manager In You

Infinite potentials come to light when the managerial knowledge and technical knowledge come together or when the idea of an engineer is fortified by the expertise of a manager. Over last 10 years, PGPEX VLM jointly conducted by IIM Calcutta, IIT Kanpur and IIT Madras under the aegis of Confederation of Indian Industry (CII), Japan International Cooperation Agency (JICA), and Government of India has been nurturing the best minds with a rich experience in manufacturing Industry. The PGPEX VLM course has been helping mid-level managers by offering an extraordinary platform to come out of the hurdles that they had endured during professional life.

Swarnendu Srimany05 Oct 2017

Entering Into The Gates To Face The New Challenge - E.L.I.T.E. General Management Program - Capgemini

Entering into the gates to face the new challenge, getting your ID, and swiping to enter the hallowed premises of Capgemini, I was overwhelmed with mixed emotions. The feeling of euphoria, along with the anxiousness of stepping into the corporate world was enthralling.

Shashwat Sharma05 Oct 2017

A Day In The Life Of An XIMB Student

Holding my coffee mug, sipping my occasional caffeine requirement and comfortably sinking into my bean bag, when I look back at my recently bygone 3 months, it was undoubtedly a hell of a ride! From the lowest of lows to the highest of highs, from those depressing marks to the amusing lively parties, making way through classes and ‘I can’t keep a count’ number of meetings, juggling between the committee works with a special privilege for the Placecom, slipping into the formal shoes, being suit up and attending the mandatory sessions where actually anything and everything becomes mandatory, living through the gossips, soggy mumblings and igniting laughter of your friends over a cup of chai or any preferred drink - I have seen it all.

Illuminatix Old Campus05 Oct 2017

IIM Udaipur And Purdue University - Where The Magic Happened

The dreams were realised when I entered the IIM Udaipur campus but magic happened when IIM U through its dual degree program made us cross 7 seas to reach The United States Of America. On a fine fall morning when you wake up and realise you were walking along lush green grass with colourful flowers in a brilliant harmony, fresh wind surrounding your thoughts and cultures of 180 countries greeting you, be very sure you are at Purdue University.

IIMUdaipur PGPX05 Oct 2017

Strategies To Ace NMAT

I know a lot of candidates already have butterflies in their stomachs since NMAT, the first MBA exam of this season is kicking off from today. I was also in a similar situation last year. Students who are focused on CAT tend to ignore the non-cat exams like NMAT, SNAP, IIFT. But believe me, these exams are easier to crack if you have the right strategy and moreover 80% of NMAT's syllabus is taken care of if you are preparing for CAT. For the rest 20%, you should give ample number of NMAT mocks to get a hang of the syllabus, analyse those mocks thoroughly and accordingly form your own strategy.

DEBOPAM GHOSH05 Oct 2017