MBA Aspirant | InsideIIM

A Marketing Story On IKEA - One Of The Most Popular Furniture Businesses In The World

Did you know that the E in IKEA stands for the name of a farm, Elmtaryd, the name of the farm where Ingvar Kamprad (IK) grew up in Agunnaryd (A) his home-town? These facts may be insignificant but what is noteworthy is how IKEA has managed to stay ahead in the furniture business since 1943. For starters, IKEA doesn’t start with a competitive white Space or consumer trends. IKEA starts with the Price-Point. IKEA thus operates on a cost leadership strategy for sustained competitive advantage

Nitya Muralidharan19 Sept 2017

Value Based Education At SPJIMR

The importance of values and ethics in business has been undermined in the past. With businesses being driven by the desire to capture market share, profit maximization, aggressive marketing and the race for acquisitions, we’ve somewhere forgotten the importance of our values and ethics while taking decisions. The age-old ideology that business is separate from personal life and thus the two must not be mixed has played a major role in the lack of ethics in business decisions. The root of all this lies in our education system. The importance of value based education, especially in the area of business management is immense. Over the past few years, institutions like SPJIMR have been focusing extensively on promoting value-based learning in order to produce socially sensitive leaders of tomorrow who would be driven by strong ethics and values.

SPJIMR Mumbai18 Sept 2017

MBA From NMIMS Vs PGDM From SPJIMR - A Comparative Guide

NMIMS and SPJIMR are considered as top b-schools in Mumbai. Their flagship programs are holistic and all the top recruiters go to both the institutes for placements. However, both the programs and institutes are different from each other. We have compiled a list of key differences between the two programs to help you make your choice.

Saneeya Agrawal18 Sept 2017

PGDM, IIM Ranchi Vs PGP, IIM Udaipur - A Comparative Guide

IIM Ranchi and IIM Udaipur have gained popularity among the new IIMs. We bring to you the key features and key differences between these two budding institutes.

Saneeya Agrawal18 Sept 2017

From IIT To SIBM Bengaluru - My Roadmap To Success

Unlike most of the MBA aspirants, my journey to pursue an MBA did not start at T.I.M.E., one of the most popular coaching centres for CAT preparation, but at Byjus. And the reason why I am mentioning this is to highlight the immense impact Mr. Byju Raveendran, the founder of Byju’s Classes, had on my life. He used to say that pursuing an MBA is not about getting a postgraduate degree, but about buying ‘2 years’ of your life for YOURSELF from YOURSELF. This thought has motivated me through all walks of life.

SIBM Bengaluru18 Sept 2017

Predictive Analytics And Coordination Mechanism In Supply Chains

Getting the right products at the right time for its customers is probably the dream for any retail organisation. A supply chain scenario involving a dedicated retailer, a distributor and a manufacturer where the stock gets replenished as and when demanded by the downstream would certainly be desirable.

IIMUdaipur PGPX18 Sept 2017

Inside The Alumni Committee - VGSoM, IIT Kharagpur

Robert Kiyosaki once said "The most successful people in the world look for and build networks. Everyone else looks for work". Networking today, cannot be underestimated, and especially so for an MBA graduate. The baby steps in this journey begin with the alumni.

VGSoM Kharagpur18 Sept 2017

How To Get 99 Percentile In NMAT?

NMAT by GMAC is primarily an important test for more reasons than one. It is the kick-start to a long season for most serious aspirants and the one test from which, aspirants can either derive a lot of confidence or get so scared that the entire season that follows is a blur. As someone who had scored a perfect 99 on the NMAT by GMAC (99th percentile across all sectionals and overall), I would be sharing a few strategies and tips that would be immensely helpful if you are taking the test.

SDA Bocconi Asia Center18 Sept 2017