Many times, we cringe and delete marketing emails upon reading them. This is because we don’t find them relevant and the majority of them just sound too mechanical, with no personal touch to them as if a machine wrote them. Some are just written with poor grammar and make you wonder why these guys can’t make use of proofreading service.
It is festival time here in Mumbai. With so much lighting on the streets, pandals at every corner, music being played, excited people running around and making sure that every small detail is attended to, one would guess there’s another big Indian festival around the corner. No, this is not the IPL. There are no idols either, inside the pandals. Instead, what we see is a giant framed picture of a man who had himself, in his last days, given up on the Hindu way and had converted to Buddhism. Dr. B.R. Ambedkar, in his last speech at the constituent assembly on November 25, 1949, warned against three things. The foremost among those was hero-worshipping or Bhakti. It seems he has himself fallen as victim to/has become the subject of a practice he wanted his followers to forsake.
For a b-school student, Summer Internship is a delightful mix of work and fun. Two months of learning, working and getting the taste of the Corporate Life. And ABG makes it a point that you have the best time of your life. Let's start with the theme of their Summer Internship, #SummerOf2017. The theme of their Internship is BYOB! Any idea what it stands for? Hint: It's not what you think it is.Think and think harder and let us know in the comments below what you think BYOB means. Or maybe just watch this video to know what BYOB means at ABG this summer.
A year into my MBA and I realise this seemingly simple difference is really not a concept everyone is clear about. And when I mention everyone, I include people from ranks of CMOs to Marketing Professors at some renowned universities. And believe me, I am speaking with experience. Having discussed the concept for hours and hours with batchmates and finally emerging out as being able to clear all concepts beyond doubt, I am writing this article. Please feel free to disagree and post your views in the comments below.
Highlights as per the placement report:
Does the red-bricked legacy need any introduction? Probably not.
Many times, we cringe and delete marketing emails upon reading them. This is because we don’t find them relevant and the majority of them just sound too mechanical, with no personal touch to them as if a machine wrote them. Some are just written with poor grammar and make you wonder why these guys can’t make use of proofreading service.
It is festival time here in Mumbai. With so much lighting on the streets, pandals at every corner, music being played, excited people running around and making sure that every small detail is attended to, one would guess there’s another big Indian festival around the corner. No, this is not the IPL. There are no idols either, inside the pandals. Instead, what we see is a giant framed picture of a man who had himself, in his last days, given up on the Hindu way and had converted to Buddhism. Dr. B.R. Ambedkar, in his last speech at the constituent assembly on November 25, 1949, warned against three things. The foremost among those was hero-worshipping or Bhakti. It seems he has himself fallen as victim to/has become the subject of a practice he wanted his followers to forsake.
For a b-school student, Summer Internship is a delightful mix of work and fun. Two months of learning, working and getting the taste of the Corporate Life. And ABG makes it a point that you have the best time of your life. Let's start with the theme of their Summer Internship, #SummerOf2017. The theme of their Internship is BYOB! Any idea what it stands for? Hint: It's not what you think it is.Think and think harder and let us know in the comments below what you think BYOB means. Or maybe just watch this video to know what BYOB means at ABG this summer.
A year into my MBA and I realise this seemingly simple difference is really not a concept everyone is clear about. And when I mention everyone, I include people from ranks of CMOs to Marketing Professors at some renowned universities. And believe me, I am speaking with experience. Having discussed the concept for hours and hours with batchmates and finally emerging out as being able to clear all concepts beyond doubt, I am writing this article. Please feel free to disagree and post your views in the comments below.
Highlights as per the placement report:
Does the red-bricked legacy need any introduction? Probably not.
