MBA Student

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The Google Logo - A Semiotic Analysis

The Google Logo - A Semiotic Analysis

The study of signs and symbols with their interpretation is how Semiotics is defined. In the business world, the first thing that pops in someone's mind is a company logo. The logo of a company is a symbolic representation of the vision, mission and brand positioning. It is a visual connection that a company has with its customers.

Tanya Shridhar
Interning With Walmart India | Parth Sesodia's Story

Interning With Walmart India | Parth Sesodia's Story

"Walmart India owns and works 24 Best Price Modern Wholesale stores, offering almost 5,000 things in a Cash and Carry discount design. It additionally operates 3 fulfillment centers in India – Mumbai, Lucknow, and Hyderabad. Since I am enthusiastic about Brand Management, Sales and Marketing, an entry-level position Walmart India was actually what I was searching for. What's more, which is all well and good, this demonstrated to be an achievement in my profession." - Parth Sesodia, 2018-2020 Batch of PGDMC, MICA Ahmedabad.

Ashima Gaur
Why MBA? - Freshers Vs Working Professionals

Why MBA? - Freshers Vs Working Professionals

There is one recurrent question which candidates have to face during their interviews for admissions into their choice of B-Schools and also during their interviews during Summer Placements. That question is, “Why MBA?”

Anwesha Guru
The Key To Ace Corporate Presentations And Case Competitions : Storylining

The Key To Ace Corporate Presentations And Case Competitions : Storylining

I prepared my deck and was eager to present it in my first client team meeting during my summer internship. The deck had the statistics to catch the attention of the client, relevant charts to explain the data and clearly tabulated results to explain the analysis. Just when it seemed I was ready for the big task, my mentor introduced me to the harsh reality and questioned the very basis of my presentation: What is the storyline?

MEHUL KOTHARI
What's The Value Of A PPO? - Why Summers Are More Important Than Finals

What's The Value Of A PPO? - Why Summers Are More Important Than Finals

It’s safe to say that one of the major objectives of the students who decide to pursue an MBA is to get a good job. Placements are those times in B-Schools when everyone wants to land one of the most coveted job offers which have been rolled out by companies visiting those B-Schools. There are Summer Placements precisely three months after one joins a B-School and there are Final Placements towards the end of the second year of MBA. Needless to say, both of these placement seasons hold a high degree of importance; but the former are more important than the latter.

Anwesha Guru
MBA Student | InsideIIM