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Impacting Lives - The ABG Way - Sanchay Gupta, MDI Gurgaon

Impacting Lives - The ABG Way - Sanchay Gupta, MDI Gurgaon

“A genuine leader is not a searcher of consensus but a molder of consensus”, a quote by Martin Luther King describes aptly the multinational conglomerate, Aditya Birla Group which has constantly led and brought change in the society as a whole and has added value to the lives of millions. Housing various large brands in its portfolio, it becomes highly unlikely that any individual goes unaffected by the Aditya Birla Group. With a foothold in 34 countries, employing over 120,000 employees worldwide and a revenue of US$ 44.3 billion in year 2018, it has touched lives of millions and has affected the society as a whole.

Sanchay Gupta
Big Beaming Brilliance - Rishabh Bhardwaj, MDI Gurgaon

Big Beaming Brilliance - Rishabh Bhardwaj, MDI Gurgaon

From the Freshwraps that my mother used to wrap my chapatis in. From those Van Heusen shirts that my dad used to look handsome in. From every grain of that Ultra Tech cement that built the beautiful home I spent my childhood in. To the Vodafone Idea network that I use now to publish this article. The morals and values that ABG stands for, have formed a great part of my memories and aspirations. It is not only the products that make ABG big in my life. But how it unfailingly and unflinchingly delivers every time with quality and precision. What makes ABG big for me; is that the brand has a soul associated with it. One that has a taste, and the vision to do it. The uniqueness of the brand has always been the larger than life picture of it. We all come across several brands every day. Of different kinds. Holding different purposes. But it is difficult to find one that can cater to such diverse audience with such diverse aspirations. For everytime that my parents send me a parcel now in my B-School; it invariable travels through the conveyer belt which probably holds the Birla Carbon in it. For everytime I buy my fruits from More; ABG stands as the enabler of it. For everytime I quickly dress up in my formals for a corporate session, ABG is the fibre that I can trust. ABG is the idea that breaks the status quo. The idea that breaks the mirage; and turns it into a goal. My goal.

Rishabh Bhardwaj
MBA Student | InsideIIM