InsideIIM

MBA Student

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NITIE Premier League Emotions And Passions Run High When It Comes

NITIE Premier League Emotions And Passions Run High When It Comes

Emotions and passions run high when it comes to cricket in India. ‘Ah… they should have sent Dhoni up the order’, ‘He should bowl yorkers now’, ‘Why did they not buy McCullum? Stupid…’ and many more comments from all the 1.2 billion pundits watching the game. NITIE Premier League or NPL, as it is famously called, is the first of its kind B-school cricketing tournament, that lets students put money where their mouth is. From buying teams to auctioning of players, to a fierce battle among the teams, NPL has it all. This entire sporting extravaganza lasts for almost a month and brings in a footfall of over 1400 spectators from institutes like SPJIMR, JBIMS, SJMSOM, NMIMS and many more.

NITIE Mumbai (Since 1963)
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Studying Lyrics Management Within The Goa Institute Of Management’s MBA Classroom

Studying Lyrics Management Within The Goa Institute Of Management’s MBA Classroom

If you have underestimated the power of Music influencing the purchasing behaviors of customers- well, you are overlooking a serious ingredient in Marketing. Appropriate tempo, right volume and correct genre have changed games for a number of retail outlets since 50s. For instance, fast tracks are flops in departmental stores. Why? They make people move at higher pace. Slow music tracks don't do well in smaller cafeterias or snack joints. People tend to get too comfortable. To understand the Psychology of Music is serious business and at Goa Institute of Management, Dr. Divya Singhal takes a super interesting elective with the name of Lyrics Management.

GIM Student PR Cell Goa
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Aasra At SPJIMR – Because Sports Is For Everyone

Aasra At SPJIMR – Because Sports Is For Everyone

There is a distinct buzz in the corridors of the S.P. Jain Institute of Management & Research, Mumbai. Despite innumerable hours of classes, excitement envelopes us as we prepare for our flagship sports festival- SPRINT. SPRINT is India’s largest b-school sports fest where teams from b-schools all across India will battle it out in different sports events.

SPJIMR Mumbai
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Jumping Through The Looking Glass – The First Sales Experience

Jumping Through The Looking Glass – The First Sales Experience

There was always a mystique related to sales for me. How do you actually go and get business? And then once you have a client, how do you proactively grow the business and make sure that your existing engagements are being managed well? So many moving parts, different priorities, different internal and external stakeholders to manage. It all seemed a bit overwhelming. When our first rotation started (after our unforgettable trip to Les Fontaines, France of course!), I found out that I would get the opportunity to really get a hands-on experience working with the Global Account Executive for a Large European Bank as well as the Sales team in Bangalore.

Kartikeya Tayal
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