MBA Student

Types Of Marketing That You May Have Never Heard Of

All of us are either pursuing MBA or are MBA aspirants. We heard and learnt a lot about marketing - Strategies, Product life cycle, BCG Matrix, STP - to name a few. In and out, we can talk hours about marketing concepts. But, during a summer internship interview for a reputed FMCG company, when I was asked how many types of marketing exists, I did not have a good answer. Next question was to explain some less-popular types of marketing, again I was only able to explain a few.

Sumit Agarwal05 Oct 2017

Consulting Workshop Report - Guesstimates, Case Interviews And Konversations On Journeys

Workshops to Crack the CAT or other Entrance Exams and selecting a b-school are too myopic. Career decisions go beyond how much you score in your CAT or which b-school you select! It ends with selecting the right Career Path and Goal for yourself. And what's the point of cracking the CAT or getting into a b-school if you don't know which career is the best for you. In this series of Offline events, InsideIIM - Konversations aims to help you with making an informed career choice and to move past the RAT race!

Team InsideIIM05 Oct 2017

Entering Into The Gates To Face The New Challenge - E.L.I.T.E. General Management Program - Capgemini

Entering into the gates to face the new challenge, getting your ID, and swiping to enter the hallowed premises of Capgemini, I was overwhelmed with mixed emotions. The feeling of euphoria, along with the anxiousness of stepping into the corporate world was enthralling.

Shashwat Sharma05 Oct 2017

IIM Udaipur And Purdue University - Where The Magic Happened

The dreams were realised when I entered the IIM Udaipur campus but magic happened when IIM U through its dual degree program made us cross 7 seas to reach The United States Of America. On a fine fall morning when you wake up and realise you were walking along lush green grass with colourful flowers in a brilliant harmony, fresh wind surrounding your thoughts and cultures of 180 countries greeting you, be very sure you are at Purdue University.

IIMUdaipur PGPX05 Oct 2017

On Unique Selfie Challenges, Eureka Moments, Meeting CEO Of PepsiCo And More - Monika Mishra, CTG Winner, 2016

Hi, we are team “EnLiven” from the Indian School of Business CO’17. We, Monika and Smriti were the first runners-up of the 2016 PepsiCo ‘Change the Game’ challenge, India region.

InsideIIM Career Services04 Oct 2017

The Much Awaited Lucknow City Run Is Coming Soon!

Lucknow City Run is an annual 10 km marathon hosted in Gomti Nagar, the heart of the city by students of IIM Lucknow. The initiative is part of the CSR activities conducted under the ambit of IIM Lucknow’s annual business, cultural and sports festival, Manfest-Varchasva, each year.

Divyanshi Bhansali04 Oct 2017

What Is Brand Valuation?

Recently, you must have come across news of HDFC being named India’s most valuable brand in a report titled Brandz India Top 50 2017 by Kantar Millward Brown and WPP. The report valued HDFC’s brand at US$18 Billion.

Team InsideIIM04 Oct 2017

What Is Price Discrimination? - Dejargonised With EduFiction

Price Discrimination, noun. The action of selling the same product at different prices to different buyers, in order to maximize sales and profits.