MBA Student

How Important Is It To Be Culturally Sensitive For Brand Management

A detergent company decided to advertise its product in Arab countries. The ad had a series of images showing a dirty t-shirt in the first picture, detergent and dirty t-shirt in a washing machine in the second picture and a clean t-shirt in the third one. These images were placed horizontally. The company was ignorant of the fact that in Arab, text and images are read from right to left and hence the message they sent to people was that their detergent makes a clean t-shirt dirty.

InsideIIM Career Services07 Sept 2017

Become Popular On Social Media By Active Social Listening

One day, Amara was shopping online. She found the perfect soundproof headphones for less than 1000 INR. She had been wanting to buy this for some time now. But unfortunately, when she was ready to buy, the headphones went out of stock. She was very disappointed. And like any other disappointed person, she went straight to social media and asked with a sad emoji: “Why do they show this awesome stuff on their site when they’re sold out?”

InsideIIM Career Services07 Sept 2017

The Month Of First Term Exams And Summer Placement Preparation - The September Syndrome

For those who do not know what September Syndrome is, let me clue you in. It is that time of the year when most of the b-schools in the country are about to witness their first term exams and at the same time the students start preparing for their summer placements. I also fall in this category of students and trust me, the symptoms of this syndrome are quite visible across campuses. First of all, most of the students (like me) are underprepared for the exams. Somehow, I managed to survive the past three months.

Aroon Koshy07 Sept 2017

If You Are Appearing For CAT, You Need To Read This

Hello, fellow aspirants! This is supposed to be a supplemental text for you, which you may or may not follow! Because, in the end, what I’m writing is my opinions, my understandings of the exam and strategies which I have applied or thought of! But before diving into the dos and don’ts I will try to explain what this exam is about and why this process is in place! Like many authors, I’ll start with a quote.

Pankaj Mann07 Sept 2017

BUSTED! - Myth Of MBA Specialisations

YES, we are living in a myth that there are no other MBA specialisations except marketing, finance, operations, and HR and that the game is only about PGDM v/s MBA! Many MBA aspirants and students are still residing in the dark when it comes to choosing the specialisations. But the reality is that today we have many good options to go with such as retail management, financial services, international business, communications etc. If one chooses to do MBA in these dedicated fields, then it gives an opportunity to be more competent in one’s respective area of interest and from the very first day, one is made to learn and know every detail of the chosen specialisation whereas for other so called coveted specialisations such as marketing, finance, etc., one can learn only general concepts of MBA and it is only the next year when the main course is taught hence if anyone goes with the specialised courses, then it saves one’s time for growing the required knowledge and it allows preparing better and earlier for acquiring the skills pertaining to that specialisation.

Soumya Mishra07 Sept 2017

8 Reasons Why Infosys Is An Iconic Company - Strategy With RS

Infosys is often referred to as an iconic company. These are the reasons why I feel they had earned this right:

Rajesh Srivastava05 Sept 2017

Hear Hear, The Placement Season Is Around The Corner - Musings Of A B-School Student

I am here. And I think I am comfortable here. I think this is the most comfortable place to be in. This feels secure. There is no existential pressure. Few marks variation. A little placement variation. All the good laughter to wash that down with.

ANKUSH ARYA05 Sept 2017

Introducing The Newest Members Of InsideIIM Student Team 3.1 - 2017-2018

We, at InsideIIM.com, strive to keep the content fresh and relevant for all our users. One set of people who help us do this is our Student Team! Like us, they are hell bent on making a difference and helping our community of users with their experience and their expertise on different topics such as CAT Preparation, B-School Life, MBA Life, MBA Subjects, and so much more. Oh, and they even try to make the content engaging and interesting by adding Pop Culture References and Personal Anecdotes wherever possible! They also serve as great guides and mentors to the next crop of students about to enter business schools. They help us to keep the content young and fresh!

Team InsideIIM04 Sept 2017

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