Perspectives

790 articles
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Brooke Bond - No Other Brand Is My Cup Of Tea

Brooke Bond - No Other Brand Is My Cup Of Tea

In this new series called 'Brands We Love', we stop being management students and become innocent consumers again. We look at the products and services that touch our lives, mould our human connections and stand witness to our many triumphs and trials. If you are a future marketer, this series will help you visualise the final destination of every brand - not his pocket, not his mind, but the consumer’s heart.

Chirag Shukla
When You Are High On Work

When You Are High On Work

Have you ever experienced a high while working? Yes, I am talking about you! I have been, and I have enjoyed every bit of it. Why shouldn’t I? I am young; I have all the time and energy to put into my work. Why shouldn’t you do the same, after all that growing up listening to “work is worship” you are still not putting efforts to get that high. After all your work is your legacy and that is what is left behind when you leave the world. The work high I am talking about gives you a rush of ‘chemicals’ inside you which make you feel better; it’s a feeling of euphoria and fulfilment which drives you further into knowing yourself.

Pankaj Mann
5 Questions To Answer Before Joining A B-School

5 Questions To Answer Before Joining A B-School

Hola fellow wanderers! Hope you are all set to join the b-school of your dreams. But before you do that, take a pause and ponder (as philosophical as this may sound). Address the very question you prepared and practised a hundred times for your interviews. This time, answer that question for yourself and more. Not for some interview but for making the best out of the journey you are all set to embark upon.

Sambhavi Ganguly
There's More To IIMs Than Placements And Brand Name

There's More To IIMs Than Placements And Brand Name

When you hear the word ‘IIM’, all that comes into one’s mind is the coveted degree, sky-high pay packages & the enviable white-collared jobs. Very seldom would people associate IIMs with knowledge, world-class faculty & a rare opportunity to expand their horizon of cognition.

Sambhavi Ganguly
5 Survival Tips For The Class Of 2020

5 Survival Tips For The Class Of 2020

After all the tough times, sleepless nights, late-night studies, solving aptitude, reading English articles, memorizing vocabulary, revising formulas, clearing CAT or XAT or NMAT or MH-CET or some other entrance exam and after that giving GDs and interviews, and clearing them too. Finally, you prepare yourself for a b-school you have been eying for a long time.

Harshad Patel
Perspectives | InsideIIM