How I met your customers - An Internship Saga with an Insurance Company
Students would brag about their internship experience with some billion dollar company and how they saved some million dollars or developed the growth STRATEGY working so close with a CEO in a start-up and some would even go into the details on how they turned around an ailing unit of a company into a profit making department. True or false, doesn't matter. It surely raises doubts in the minds of people like me, to share their experiences who rather had a simple stint, just surveying different segments of consumers and working out mundane excel calculations. But what good future managers are we if we don't serve the old wine in a new shiny bottle. Here's my attempt at one such dull/dazzling marketing & sales story in the financial capital of India.
