The Time traveller's internship - Digital Marketing with Mahindra Finance
“Understanding the consumer is like understanding yourself. The day you think you have done it, is the day you need to start afresh” – Myself
“Understanding the consumer is like understanding yourself. The day you think you have done it, is the day you need to start afresh” – Myself
“We have a product that nobody wants. Make it a star.” pretty much summed up what my project was. I had to come up with a miracle cure for the billion dollar baby of a billion dollar company. Easy enough right? I mean, I am from an IIM and miracles happen all around me. For example, I miraculously survived the mess food for a year. Heck miracles are nothing out of the ordinary for me, little miss IIM. Or so I thought.
Summer Internship program at B Schools provide us an excellent platform to experience ups & downs and challenges involved in a real corporate life. It’s a real examination of all that we have been learning throughout the first year of our MBA program. This learning experience increases multiple folds if you grab an opportunity to work for a startup. Unlike most of the well established companies, they give you an opportunity to start things from scratch, implement ideas and measure the impact of your idea. There is no specific line of action; you are given full freedom to explore the skies of your imagination.
My summer internship journey began on the terrace of my hostel on a balmy and breezy Saturday evening. Pleasant and enjoyable weather is a luxury at IIM Lucknow, hence we were having a mini party of sorts, comprising of good food, banter and great company.
Looks like I waited long for this opportunity to come along; an opportunity to exactly make an online record of my “internship experience with Citi”, because I have searched the same words on Google a thousand many times, (from the day I was selected for Citi’s summer internship till today, when I found another co-intern of mine having written down his experience), and still wasn’t able to find a satisfactory blog of an intern in the Operations and Technology unit of Citi. I dearly hope to fill this small dearth of information in the online space.