That first corporate booked air journey from the city of Nawabs to the city of dreams, that sea-facing suite at The Taj Lands End, and that too immediately after a weeklong gruelling end terms at IIM Lucknow! It was the perfect start to the much awaited summer internship at the most revered group of the country, the Tata. TAS indeed had a lot more to offer than I expected.
Summer internships are perhaps the most hyped activity that every student at any B-school keeps hearing and planning about right from the first day he/she enters into a campus. I was no different and had a lot of dreams and visions to get into an FMCG major and become a Sales God in just a two-month long stint in some part of India. As a wise man once said, “Man proposes and God, in his own way, disposes”. All said and done, I was successful in bagging a Sales and Marketing role with none other than the TATA Group, although in a different segment, namely TATA Motors.
“Understanding the consumer is like understanding yourself. The day you think you have done it, is the day you need to start afresh” – Myself
“We have a product that nobody wants. Make it a star.” pretty much summed up what my project was. I had to come up with a miracle cure for the billion dollar baby of a billion dollar company. Easy enough right? I mean, I am from an IIM and miracles happen all around me. For example, I miraculously survived the mess food for a year. Heck miracles are nothing out of the ordinary for me, little miss IIM. Or so I thought.
That first corporate booked air journey from the city of Nawabs to the city of dreams, that sea-facing suite at The Taj Lands End, and that too immediately after a weeklong gruelling end terms at IIM Lucknow! It was the perfect start to the much awaited summer internship at the most revered group of the country, the Tata. TAS indeed had a lot more to offer than I expected.
Summer internships are perhaps the most hyped activity that every student at any B-school keeps hearing and planning about right from the first day he/she enters into a campus. I was no different and had a lot of dreams and visions to get into an FMCG major and become a Sales God in just a two-month long stint in some part of India. As a wise man once said, “Man proposes and God, in his own way, disposes”. All said and done, I was successful in bagging a Sales and Marketing role with none other than the TATA Group, although in a different segment, namely TATA Motors.
“Understanding the consumer is like understanding yourself. The day you think you have done it, is the day you need to start afresh” – Myself
“We have a product that nobody wants. Make it a star.” pretty much summed up what my project was. I had to come up with a miracle cure for the billion dollar baby of a billion dollar company. Easy enough right? I mean, I am from an IIM and miracles happen all around me. For example, I miraculously survived the mess food for a year. Heck miracles are nothing out of the ordinary for me, little miss IIM. Or so I thought.
