Professors

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Teacher's Day Treasure Hunt Event @ MYRA - 5th September 2015

Teacher's Day Treasure Hunt Event @ MYRA - 5th September 2015

Mysuru warriors in association with MYRA school of business and ExploCiti conducted a teacher’s day treasure hunt on 5th September. A total of 150 participants from various institutions and corporate companies took part in the event. The treasure hunt started at 11am and had a maximum time limit of 28 minutes. The hunt was marked with tremendous energy and enthusiasm on the part of the participants. The Participants were encouraged to use all the resources available to aid them in the hunt. Most of the participants were seen using the internet to solve the questions, while some called up their friends or families for help.

MYRA School of Business
How Oatly is Disrupting The Dairy Industry - Strategy With RS

How Oatly is Disrupting The Dairy Industry - Strategy With RS

An industry which has been our companion since the dawn of civilisation is under attack. Yes a cross industry competitor is determined to disrupt the milk industry. Oatly, a Swedish oat milk producer is offering a nondairy milk by blending oats & water. Oatly is not attempting to mislead people by passing off its product as ‘milk’. It is advertising itself as, ‘No milk. No soy. No badness.’ or ‘Like milk, but made for humans.’ The dairy lobby has been swift to file a lawsuit against the company pleading that the Oatly advertising campaign seeks to imply that milk is unhealthy. The lawsuit has raked up a controversy which is giving publicity to Oatly. This is getting more & more people to try Oatly. Result – Oatly has winged its way to over 12 countries in Europe & Asia & its revenue has bumped up 37% in Sweden, its home market. Emboldened by the success, the company has introduced frozen dessert, yogurt & creamer & a breakfast product which combines fruit juices with oats. If you were a stakeholder belonging to the dairy industry how would you tackle this situation?

Rajesh Srivastava
What Makes The Silicon Valley So Special

What Makes The Silicon Valley So Special

Silicon Valley. That’s the name that comes to an enterprise's mind when they face challenging business issues. No wonder enterprises from all over the world have set up offices / innovation center here. The latest company to make this pilgrimage, from India, is Wipro.

Rajesh Srivastava
The Hype Around Hyper-Localization - Strategy With RS

The Hype Around Hyper-Localization - Strategy With RS

Let’s look at the statistics. Only 30 million out of 250 million internet users (12%) are shopping online despite being lured with heavy discounts, mouth watering promotional schemes and ‘Cash on Delivery’. There must be ‘pain' experienced by customers that must be stopping them from participating in the party. Unfortunately these paint points reside within the business model created by the 'biggies'!

Rajesh Srivastava
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