Picture this: You're handed a project to boost sales for a sexual wellness brand in West Bengal, a market where cultural taboos run deep and retailers hesitate even to display the products openly. For most MBA interns, this might seem like a nightmare assignment. For Arpit Sahai from IIM Kozhikode, it was exactly the kind of real-world challenge he'd been hoping for.
Remember the pre-internet era? Advertising meant TV, billboards, and radio. Now, with widespread internet access and the rise of AI, everything's transformed. We're not just reaching millions online, but doing so with unprecedented precision.
I. Introduction The professional landscape is evolving rapidly, with digital marketing emerging as a cornerstone of business success. As organizations prioritize their online presence, the demand for skilled digital marketers continues to rise. This has opened up unique opportunities for individuals from engineering and management backgrounds to transition into the field.
In the last episode of Inside Reckitt’s Leadership series, we have Saurabh Jain, Regional Marketing Director & SPOC at Reckitt Hygiene India, Bangladesh & Sri Lanka talk about his journey of finding and sticking to marketing as a career.
In this episode of Inside Reckitt's Leadership Series, we have the Sales Director (India) of Reckitt, Anurag Sharma, talking about building a successful sales career post-MBA. He talks about why he chose sales and how this is a prerequisite for someone to become a CEO.
How does one get into a legacy company like Colgate right out of B-school and what are some of the learning you go through during your MBA that makes it easier to get in? These are some of the answers that you will get in this video.
Creating a brand is not enough; as your business grows, you need to understand all parts of a brand to make it successful. This guide on Brand Management interview will teach you the words you need to know to understand Branding better. This is also an important topic for your interviews. Understanding brand management is important for competing with others and building strong connections with customers.
You probably have seen the glaring headlines of how it's probably the best time to be in the healthtech sector and how healthcare in general is on a meteoric rise! Thus, we thought of giving you a bit of a perspective on what is new in the world of pharma. And not just information, we have something special for you as well. If you are a second year B-school student GSK has a real life case study competition that can help your team get a cash prize of Rs. 2.5 lakh and a Pre Placement Interview.
Picture this: You're handed a project to boost sales for a sexual wellness brand in West Bengal, a market where cultural taboos run deep and retailers hesitate even to display the products openly. For most MBA interns, this might seem like a nightmare assignment. For Arpit Sahai from IIM Kozhikode, it was exactly the kind of real-world challenge he'd been hoping for.
Remember the pre-internet era? Advertising meant TV, billboards, and radio. Now, with widespread internet access and the rise of AI, everything's transformed. We're not just reaching millions online, but doing so with unprecedented precision.
I. Introduction The professional landscape is evolving rapidly, with digital marketing emerging as a cornerstone of business success. As organizations prioritize their online presence, the demand for skilled digital marketers continues to rise. This has opened up unique opportunities for individuals from engineering and management backgrounds to transition into the field.
In the last episode of Inside Reckitt’s Leadership series, we have Saurabh Jain, Regional Marketing Director & SPOC at Reckitt Hygiene India, Bangladesh & Sri Lanka talk about his journey of finding and sticking to marketing as a career.
In this episode of Inside Reckitt's Leadership Series, we have the Sales Director (India) of Reckitt, Anurag Sharma, talking about building a successful sales career post-MBA. He talks about why he chose sales and how this is a prerequisite for someone to become a CEO.
How does one get into a legacy company like Colgate right out of B-school and what are some of the learning you go through during your MBA that makes it easier to get in? These are some of the answers that you will get in this video.
Creating a brand is not enough; as your business grows, you need to understand all parts of a brand to make it successful. This guide on Brand Management interview will teach you the words you need to know to understand Branding better. This is also an important topic for your interviews. Understanding brand management is important for competing with others and building strong connections with customers.
You probably have seen the glaring headlines of how it's probably the best time to be in the healthtech sector and how healthcare in general is on a meteoric rise! Thus, we thought of giving you a bit of a perspective on what is new in the world of pharma. And not just information, we have something special for you as well. If you are a second year B-school student GSK has a real life case study competition that can help your team get a cash prize of Rs. 2.5 lakh and a Pre Placement Interview.
