As individuals Brands play an important roles in our lives. In the eyes of Marketing this is referred to as Brand Loyalty. But to consumers it’s a status symbol. We always love to be associated to a particular brand. For eg. When you carry an iPhone it gives you an upper hand to see the symbol of a half cut apple than having a realistic full size apple.
Good clothes have always made me happy. Shopping is my stress buster and mode of celebration. A girl’s wardrobe is happy when it has a variety of clothes and all of different fashion. What makes it best is when these clothes come at a discounted rate or at an impressive cost.
Being 3rd largest private conglomerate in India and having its presence in multiple sectors, its no wonder all most everyone in India would have come across their products at some point in their life. My first encounter with the ABG was in the form of their trusted cement, I remember my dad having a discussion about which cement to use to for building our home, and my dad being a typical Indian who expects quality at a reasonable price went for the UltraTech cement. From there on my liaison with ABG has been majorly with the fashion division, what with Peter England, Louis Philippe and pantaloons being a no brainer for my family's festive shopping. The latest addition to the places to shop, what with the formals for the MBA and the conscious decision to buy an Indian brand Van Heusen was what I found to be the perfect fit for me and thus continues my journey with ABG.
Aditya Birla Group is one of the shining stars of all the Indian conglomerates which have made a significant impact on a worldwide stage. It has such wide range of its operations in the whole world that it is spread across 35 countries with more than 120,000 employees worldwide with a revenue of approximately US$44.3 billion in year 2018. However, ABG is not only about making money but it also adheres itself towards sustainable development of the weaker sections of society and up heaving the country's human development index. It has also set high standards for its Corporate Social Responsibility (CSR) by diligently contributing to the social and economic aspects of the fragile sections of the society. So, in many ways it has not only marked a huge impression globally but also helped in assisting many lives and my life is one among them.
Part A : Why Aditya Birla Group is BIG in My Life
The foundation of Aditya Birla Group dates back to the 1960s when Aditya Birla, the founder of the company started building his empire at the age of 24. Today Aditya Birla is one of India’s largest conglomerates and the country’s major corporations.
As individuals Brands play an important roles in our lives. In the eyes of Marketing this is referred to as Brand Loyalty. But to consumers it’s a status symbol. We always love to be associated to a particular brand. For eg. When you carry an iPhone it gives you an upper hand to see the symbol of a half cut apple than having a realistic full size apple.
Good clothes have always made me happy. Shopping is my stress buster and mode of celebration. A girl’s wardrobe is happy when it has a variety of clothes and all of different fashion. What makes it best is when these clothes come at a discounted rate or at an impressive cost.
Being 3rd largest private conglomerate in India and having its presence in multiple sectors, its no wonder all most everyone in India would have come across their products at some point in their life. My first encounter with the ABG was in the form of their trusted cement, I remember my dad having a discussion about which cement to use to for building our home, and my dad being a typical Indian who expects quality at a reasonable price went for the UltraTech cement. From there on my liaison with ABG has been majorly with the fashion division, what with Peter England, Louis Philippe and pantaloons being a no brainer for my family's festive shopping. The latest addition to the places to shop, what with the formals for the MBA and the conscious decision to buy an Indian brand Van Heusen was what I found to be the perfect fit for me and thus continues my journey with ABG.
Aditya Birla Group is one of the shining stars of all the Indian conglomerates which have made a significant impact on a worldwide stage. It has such wide range of its operations in the whole world that it is spread across 35 countries with more than 120,000 employees worldwide with a revenue of approximately US$44.3 billion in year 2018. However, ABG is not only about making money but it also adheres itself towards sustainable development of the weaker sections of society and up heaving the country's human development index. It has also set high standards for its Corporate Social Responsibility (CSR) by diligently contributing to the social and economic aspects of the fragile sections of the society. So, in many ways it has not only marked a huge impression globally but also helped in assisting many lives and my life is one among them.
Part A : Why Aditya Birla Group is BIG in My Life
The foundation of Aditya Birla Group dates back to the 1960s when Aditya Birla, the founder of the company started building his empire at the age of 24. Today Aditya Birla is one of India’s largest conglomerates and the country’s major corporations.
